“Intel is preparing to launch its rumored virtual cable TV service and set top box and has a plan to overcome licensing hurdles,” Josh Constine reports for TechCrunch.

“Rather than roll out nationwide, the launch will happen on a city-by-city basis so Intel has more flexibility in negotiating licensing with reluctant content providers, according to a video industry source,” Constine reports. “The Intel box may also eliminate a core frustration with DVRs.”

Constine reports, “The source said that Intel was frustrated with ‘everyone doing a half-assed Google TV so it’s going to do it themselves and do it right.’ The plan is to create a set-top box and subscription TV service that would appeal to people who want streaming TV access but don’t want to entirely cut the cable cord and lose key content like sports.”

Read more in the full article here.

MacDailyNews Take: We’ll wait for Apple to really do it right, thanks.

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