“Given the increasing number and intensity of Apple TV rumors, perhaps 2013 is the year that Apple finally transforms Apple TV from a hobby to a serious business line,” Darcy Travlos writes for Forbes. “The icing on the cake was when Tim Cook’s, Apple CEO, commented that it is an ‘area of intense interest’ in a NBC interview. What could an Apple TV mean for Apple and for you?”

“A television-like device would serve as the next step-function up in Apple’s growth trajectory, and a catalyst for the next 5-7 year product cycle,” Travlos writes. “Here are three reasons why Apple will revolutionize ‘television.’ Apple could change the way we organize television content, access television content and what we refer to as television content.”

Travlos writes, “Many critics of an Apple television-like device contend that it would be too expensive for consumers relative to other sets on the market. However, this argument did not hold up or prove out with the introduction of iPods or iPhones. Consumers have been willing to spend more on Apple products than the other items in the same category Apple’s products have come with greater functionality, elegant features and the aforementioned Delightful User Experience. Combine Apple’s elegant styling with a user-friendly interface and, viola, the MacTV or iPanel could usurp the current device called a television, and change how consumers think about the panel hanging on their living room wall.”

Read more in the full article here.