“For next year, he’s projecting sales of just 10.5 million units, down from his previous estimate of 12.5 million,” Yarow reports. “Why is Bartley calling for such a low 2013 prediction? He tells Ray over email that demand for the Kindle Fire is very weak and ‘the Fire seems to be a highly seasonal item.'”
Yarow reports, “This is something we observed last year… We called the Kindle Fire the ‘fruitcake of tablets.’ A lot of people bought Kindle Fires during the holidays because they were relatively inexpensive, but nice-seeming presents. But when it was time to buy a tablet for themselves, they didn’t buy a Fire because it’s not actually all that good.”
Read more in the full article here.
MacDailyNews Take: People don’t want pretend iPads or iPad minis. The want real iPads and iPad minis.
Don’t give iPad roadkill as a Christmas present unless you hate the recipient.
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