“While Apple does hardware, the purpose of the hardware is really to showcase the genius of Apple’s software,” Bajarin writes. “With that in mind, here are four guiding principles that I believe Apple will use when creating whatever next-gen TV experience the company plans to deliver to customers in the future.”
Four guiding principles for understanding Apple’s TV strategy:
• An Apple TV will be personal
• Apple TV will be social
• Apple TV will be interactive
• Apple TV will revolutionize television advertising
The four bullet points above are explored in greater detail in the full article here.