“Many, including us, thought that the introduction of Google Maps might lead to a rapid uptake in iOS 6 adoption, the idea being that many were holding out in order to keep Google’s offering as the default on their iPhones, iPads and iPod touches,” Darrell Etherington reports for TechCrunch.
MacDailyNews Take: Most definitely not including us. 90% of the Apple Maps imbroglio was/is FUD that wasn’t going to stop the vast majority of consumers from upgrading to latest version of the world’s best mobile operating system/platform/ecosystem.
“But Chitika, a mobile ad network that regularly tracks iOS adoption rates based on devices accessing apps using its platform, has found negligible impact on how many users have upgraded a day and a half after the Google Maps release,” Etherington reports. “Chitika’s data shows that of users accessing its network, the average number using iOS 6 went from a very high 72.77 percent when Google Maps was released at midnight ET on Dec. 13 to a very slightly higher 72.94 percent as of 2:24 PM on Dec. 14.”
“That difference is slim enough that Chitika says there was ‘no immediate impact’ at all on iOS 6 adoption rates vs. the existing trends the network has been seeing. There was virtually no difference, let alone a dramatic spike,” Etherington reports. “The takeaway? While a vocal minority may have claimed that they were holding out for a dedicated Google Maps app before upgrading, it seems that overall, many had decided to already take the iOS 6 plunge long before the app’s arrival.”
Read more in the full article here.iOS 6, mapping,
