“Ever since the iPad Mini launched, Apple watchers wondered how long it would take for the Mini to cannibalize the iPad’s sales,” Erika Morphy reports for Forbes. “Not long, as various figures are showing.”

“Not that Apple was likely surprised or even dismayed by the turn of events,” Morphy reports. “As Azita Arvani of the Arvani Group told me recently, Apple has never shied away from cannibalizing its own products.”

Morphy reports, “Other statistics, this time from IDC, suggest that Apple made its move downstream in the tablet market just in time.”

Read more in the full article here.