“Forbes writer Eric Savitz wrote an excellent piece on Tuesday highlighting the market’s enthusiasm and the buzz surrounding an Apple TV, or the iTV as it is presumed to be called,” Richard Saintvilus writes for Forbes, “Consumers are already jumping at the chance to pay 20% more than they would otherwise pay for a current Smart TV.”

“At first I was a little surprised. But after thinking about it, I realized so would I,” Saintvilus writes. “But it’s not for the reasons that you think. Paying top dollar for Apple products has become the expectation. But consumers have also come to expect more. But what would an iTV give me that I don’t already have? But after opening my refrigerator it suddenly hit me – a Facebook ‘like’ button. Refrigerator – you ask? I’ll get more to that later.”

Saintvilus writes, “There’s no way this television ambition can work without it. The iTV has to have one. More specifically, it needs to have some type of social and commercial integration. Otherwise it will be a colossal failure. I want it and so should you… Cook salivates at the massive social aspect to TV that remains untapped. And if Apple gets this right the company can easily secure 90% of the TV market within a couple of years.”

“What if iTV was able to make you look forward to commercials – to the point that you would even consider recording them?” Saintvilus asks. “It sounds crazy – I know. But with a ‘like’ button on iTV and a rewards program from Groupon, Living Social or even your favorite local grocer, you would love commercials.”

Read more in the full article here.