“Every holiday season there seems to be one particular item that stands out as the ‘must have gift’ of the year, and in 2012, early figures lead us to believe that this could be the iPad mini. Truth be told, don’t tell my kids but there are already two sitting under our tree at home,” Matt Gillis reports via the Millennial Media blog.
“While we expect a massive amount of iPad minis to be received as gifts (and not opened until the end of the month), it appears that many folks couldn’t wait for the holidays to come and have rapidly embraced the newly sized iPad,” Gillis reports. “Specifically, we have already seen a noticeable number of impressions on our platform.”
“In the first weeks after the iPad mini went on sale, we saw an average daily growth in impressions of 28 percent,” Gillis reports. “Last holiday season, Amazon launched the Kindle Fire to much anticipation. As a comparison, we saw Kindle Fire impressions grow at an average daily rate of 19 percent in the first two weeks after it went on sale last year. So, by our math it looks like Apple could have itself another massive holiday season.”
Gillis reports, “Rather than cannibalizing other tablet sales, we see the iPad mini as a device that will simply expand the overall tablet market. Based on Nielson data from November – kids are asking for Apple products this holiday season. The number one requested gift is the iPad and 48% of American kids want one for Christmas. The iPod Touch and the iPad mini are close behind with 36% of American kids hoping they find one under their tree. If these numbers hold true, Santa could be very busy this holiday season – and there could be a lot of happy kids, and happy [iOS] developers.”
Read more in the full article here.
MacDailyNews Take: Boom! (Meanwhile, the incongruent Apple sale continues on Wall Street…)
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I’ve already seen several people buy two. Maybe that multi-user OS idea isn’t necessary after all.
iOS needs to evolve to a multi-user proposition.
My daughter will be a very happy Apple camper on her upcoming December Birthday with a personally engraved iPad Mini. Not a bad Christmas present either. Yeah AAPL is surely DOOMED NOW!
I knew this the minute I picked mine up on launch day.
Chia pets and soap on a rope were once must have gifts. So were buggy whips…where is their stock now? lol
Two? Oh iPad minis. Well I bought 20. No extra shares!
One big reason the iPad Mini will be a hit: it’s kid sized!
I bought a mini the second I set eyes on one. There’s something amazing about the size – it’s absolutely perfect in my opinion.
I sold my iPad 2 for £330, bought a mini for £269. So now I have the iPad of my dreams and £61 profit. Brilliant!
I bought 2 mini’s. One for my son who loves it and one for me. I love the size and weight but I just couldn’t get by the feeling that I was missing something. I returned mine and got an iPad 4. I’m extremely happy that I switched to the full size iPad 4.
Both are excellent devices.