“After tiptoeing out of the long shadow of Steve Jobs this last year, Apple Inc. Chief Executive Tim Cook took a giant leap into the spotlight this week,” Chris O’Brien reports for The Los Angeles Times. “In a kind of transparency rarely practiced by his enigmatic predecessor, Cook granted a pair of candid interviews that underscored the difference in both style and substance between the two men.”
“‘He’s the kinder, gentler Apple,’ said Carl Howe, a longtime Apple analyst for market advisory firm International Data Corp.,” O’Brien reports. “‘This is a big, multinational corporation. I think Tim has done a better job of recognizing that,’ Howe said. ‘Jobs could remember when it was just three guys in a garage. When you get to be one of the largest companies in the world, you need a different skill set.'”
O’Brien reports, “‘I think we all miss Steve,’ says Regis McKenna, the Silicon Valley marketing legend who began working with Apple in its earliest days. ‘He was such an unusual dynamic character that it seemed that Tim would always be in his shadow. But when you start running a billion-dollar company, you have a responsibility to meet with analysts, journalists and a public to keep the company’s image alive and strong. Tim Cook is his own person and we’re all starting to finally see that..”
Read more in the full article here.
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What’s behind Apple CEO Tim Cook’s media blitz? – December 6, 2012
Tim Cook’s freshman year: Apple CEO speaks in extensive interview – December 6, 2012
NBC News to air segment featuring Apple CEO Tim Cook on December 6th – December 1, 2012
Whatever
I’m okay with the new openess.. They could use a good dose of it in the ProApps group.
ditto
I also feel that TC has a more approachable personality and Apple is in the process of growing out of it’s past, so this maybe be part of it.
‘Jobs could remember when it was just three guys in a garage. When you get to be one of the largest companies in the world, you need a different skill set.’
WHAT A BOZO!!!
That’s exactly the kind of mooron that ousted Jobs from Apple…they still around the corner…waiting an opportunity to destroy companies saying : founders are not good enough!
BOZO, BOZO, BOZO!
“you have a responsibility to meet with analysts, journalists and a public to keep the company’s image alive and strong”
Yes, you have a responsibility to keep the company’s image alive and strong but, you DON’T HAVE TO meet with analysts and journalists to achieve that. There are other far better ways and means to achieve that goal.
And that responsibility also applies even if your company is not a multimillion dollar company.
People thinking like Chris O’Brien that only because it is a multibillion dollar company then it is important have no clue and so they sputter statements like that.
Making products customers want used to be the thing to do to make a company alive and strong. These people talk about image because that’s all they are capable of making; an illusion. They still don’t get it. They probably never will.
Alive is not a word I’d use to describe the likes of dell or samsung, for example. they are just dull, boring robots, like the people who run them.
apple-ceo-tim-cook-moves-out-of-steve-jobs-shadow
Nope. Not until people stop printing headlines (and articles) like this.
Either that or it was ages ago when he started work on the iPad Mini.
But it can’t be just now because he is not being compared without it being for doing things differently.