“Apple’s senior vice president of worldwide marketing, Phil Schiller, even responded to one of Greelish’s emails, saying he didn’t think the idea is a good one for Apple,” Poletti reports. “‘We are focused on inventing the future, not celebrating the past,’ he wrote. ‘Others are better at collecting, curating and displaying historical Items. It is not who we are or who we want to be.'”
Poletti reports, “Schiller makes a good point. This was also the view of co-founder Steve Jobs, who upon his return to Apple in late 1996 found the company had created a mini-museum at its One Infinite Loop headquarters. He promptly had it dismantled and sent everything to Stanford University.”
Read more in the full article here.
MacDailyNews Take: Schiller is correct to echo Jobs. However, Apple should — and likely does — realize that the “Mothership” will be a mecca for Apple fans, so some accommodation for them will have to be made; if not a second Apple Company Store that’s open to the public (we’d expect Apple would do this at the new campus, too — either inside the building or separately on the grounds), then at least a “photography station” so pilgrims can get their snapshot and be on their merry way.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
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