“On November 04, 2012, The Trademarks and Designs Registration Office of the European Union published Apple’s trademark application for the Leaf in the Apple logo,” Jack Purcher reports for Patently Apple. “Yes, just the leaf and nothing more.”
“Apple’s UK attorneys officially filed the application yesterday,” Purcher reports. “The filing covers ten International Classes. Apple’s legal team literally buried their application under everything imaginable. Some listings were interesting if not logical, like a television and headgear. But other entries were silly, such as adding a dog whistle, whips and saddlery.”
Purcher reports, “The motivation is unknown at this point in time and yes, it’s definitely a strange one, that’s for sure.”
Read more in the full article here.
In their quest to give us what we do not know but have always wanted once they unveil it, Apple inc. is using a leaf out of their book to leaf the competition (What competition?) behind 🙂
Protect the Leaf! BLN is hiding behind it!!!
That is already owned by Stewey from Family guy 😉
There sure be lots of peoples trademarking the leaf
😆
Got to protect that leaf!
Hope it’s a fig…
Uhh…….no!
Looks semi-asian to me 🙂
This maybe for such a time, in case Apple decides to split its business in to units. Maybe New TV will carry a leaf logo!, maybe a chip manufacturing subsidiary, to carry a Leaf Logo!!
IMHO the decision is not that stupid. It would stop the use of the leaf to make up a pear/cherry/etc logo, looking like the Apple logo.
The leaf is visually recognizable… it stands out.
Then again, some lawyer gets paid to come up with intricate IP protections. Wish Apple went in such detail with their GUIs and connected functionality… *GRUMBLE GRUMBLE*
This has a lot to do with their recent case with Samsung and the UK court ruling and the ‘apology’ that was not an apology – The UK is not Apple friendly (understatement), so Apple needs to cover ‘everything’.
More BS from the “We own the rectangle” company. As if they don’t adopt ideas from other companies. (iOS notifications bite off Android and are still inferior)
Hopefully the USPTO will stop lying down for Apple and void some of their more silly registrations.
Come on, they own the oval shape? This means that any representation of a leaf could be opposed for trademark registration. This application should be denied on the basis that the mark is not distinctive.