“Online advertising expenditures will continue to lead the market, expected to be responsible for 59% of growth in total spending. It’s expected to grow 15.2% in 2012, and 14-15% annually from 2013 through 2015,” Brokaw reports. “ZenithOptimedia predicts that social media and mobile advertising will play a significant role in driving online ad spending; the company noted that online firms large and small — in particular Apple, Amazon, Google, Facebook and Microsoft — are pushing for new, more effective platforms.”
Brokaw reports, “ZenithOptimedia’s research on ad revenue per user shows that although rates are still low, they have improved — from $9 per user in 1995 to $49 per user in 2011. The three biggest mobile ad networks as of 2011 were Google (AdMob: 24.8%), Apple (iAd: 18% share), and Millennial Media (17.7% share). Facebook is expected to enter this market in 2013. ZenithOptimedia predicts online ad spending will jump from an 18% marketshare in 2012, to 23.4% in 2015. Meanwhile, traditional print advertising will shrink by 1% annually. At this rate, by 2013 Internet advertising will become larger than newspaper advertising, and by 2015 it will surpass newspaper and magazine advertising combined.”
Read more in the full article here.
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