“Per Lindberg of Oslo, Norway-based investment bank ABGSC Sundal Collier yesterday published a rare thing: an initiation of coverage of Apple (AAPL) with a Sell rating and a $400 price target,” Tiernan Ray reports for Barron’s.
“Writes Lindberg in his lengthy report (102 pages), Apple’s products ‘are no longer unique,’ phone companies are looking for alternatives, and customers are ‘suffering from ‘fashion fatigue,”” Ray reports. “‘For all its commercial success, marketing prowess and brand image, Apple is bound to enter a phase of much stiffer competition, far tougher comparisons, and, materially less generous operator subsidies,’ writes Lindberg.”
Ray reports, “Amidst a raft of problems — including ‘Microsoft getting its act back together with Windows 8’ — Lindberg sees substantially lower revenue and earnings per share in coming years versus consensus.”
Read more in the full article here.
MacDailyNews Take: Dude oughta analyze his own mental state — or at least a Windows 8 review.
[Thanks to MacDailyNews Readers “Nick P.” and “Rainy Day” for the heads up.]
Related articles:
Earnings surprise: Why Apple will beat the Street – December 2, 2012
Microsoft’s nightmare scenario coming true: The beleaguerment and collapse of Microsoft – November 30, 2012
Windows 8 face-plant: U.S. notebook and desktop sales down 21% in Windows 8′s first month – November 29, 2012
ZDNet’s Kingsley-Hughes: Microsoft’s Windows 8 is an awful, horrible, painful design disaster – June 8, 2012
Analyst meets with big computer maker, finds ‘general lack of enthusiasm’ for Windows 8 – June 8, 2012
Dvorak: Windows 8 an unmitigated disaster; unusable and annoying; it makes your teeth itch – June 3, 2012
The Guardian: Microsoft’s Windows 8 is confusing as hell; an appalling user experience – March 5, 2012
More good news for Apple: Microsoft previews Windows 8 (with video) – June 1, 2011
Another bullshit analyst .
Isn’t that reduntant?
A Nokia stooge?
Oslo, Norway? And he’s touting Windows phones? Gee! Ya think?
Totally agree. “Customers suffering from ‘fashion fatigue????
So would that make the Samdung phones totally crap??? Well, they are but just saying…. LOL
And iPhones look the same, simple, understated…. but bored with the look…???? Just add a case of your choosing.
Seriously, have you guys looked at the cases out there. Something for everyone. And you can change your case every day, unlike your phone.
Just saying.
Look, everyone! Agent Provocateur’s** real name: Per Lindberg! Finally, you’ve been “outed,” AP!
** a discredited frequent poster here on MDN who’s been touting AAPL @ 400 for months now
Want overnight fame as a wallstreet analyst from being a clueless nobody? Start a sell rating on Apple. Simple.
Wall St. is located in New York City, NY, USA.
Mr. Lindberg is located in Oslo, Norway.
Which makes it that much harder for him to get noticed on the Wall Street. About the only way you might get noticed if you’re somewhere overseas is by announcing something truly outrageous.
It got him mentioned in Barron’s, didn’t it?
Just as Brian White has a $1111 price on Apple, this guy is doing the same just to get his name out in front of everybody. And it worked. For both of them.
Microsoft has goten it’s act back together with windows 8? I don’t think this guy has read any of the reviews yet, or looked at the windows 8 launch sales numbers.
I know when I see this drivel the guy is in outer space and does not actually use, or know how to use, an Apple product. Power, ease, elegance, speed, and delight never go out of style. Imbecile.
If he think Windows 8 is all that, its obvious he hasn’t seen or used it either. Maybe he’s still rooting/ shilling for Nokia. Norway is close to Sweden, right?
Aww crap, I channeled my inner analcyst, I really did mean Finland, NOT Sweden.
there’s a difference?
There is if you’re a Finn, or a Swede. Particularly a Finn!
It is as bad as calling a Canadian a Yankee or calling a New Zealander an Australian or calling an Israeli an Arab.
Wow Just Wow – talk about head in the sand
Another genius DD
he is if he’s looking to BUY APPL at a low, low price.
What kind and how much drugs do you to be on to write 102 pages about nothing more than BS. Beside it was probably written on a Surface tablet with that POS keyboard. Doing lines with Ballmer is no way to go through life.
I hope somebody iCal’d this.
Wow the analyst’s always seem to get the good drugs….
What else is there to do than ROTFLMAO:
Amidst a raft of problems — including ‘Microsoft getting its act back together with Windows 8′
I really am taking a shine to the my new term: “Rectalist”. What a wonderfully descriptive term for these TechTardy assholes.
Rectalist. Exactly.
You coined the word of the year. Congrats!
this fu**ing Lindberg calls himself anal yst probably paid for by
Nokia and Microsoft to write this kind os shi*, and Barron’s publish
this piece of sh*t ? Barron’s seem to lost a lot of readers or business
lately.
Writer just got out of a mental institution.
Today is its open day .
That’s like watching the sun rise in the morning and predicting it will sink back down at any moment. Apple is and has been ascending and I see no credible threat. Apple has gained the general public’s trust and respect after years of work. Now it is time to reap the benefits.
Those Anal-ysts should be put in prison with a big target slap on their backend-access-port. You know the rest…
That’s the problem with the sophist sentiment of “Everyone is entitled to their opinion.”
Some opinions are just plain shit.
+1
As Horace Dediu noted in 2010: “This is the same Per Lindberg who, in January of this year, reiterated his February 2009 Sell rating on Apple and the entire smartphone industry:
“There is no doubt, in my mind, that the whole sector is hugely overstretched,” says the London-based physics PhD and MBA graduate who joined MF Global Ltd. in 2008 after 10 years at investment bank Dresdner Kleinwort…“It’s bordering on absurdity. This will end in tears.”. Dediu said ”
To date however, it’s Mr. Lindberg’s call that’s been the costly one for investors. He has maintained his sell rating on Apple since early February of last year, causing investors who followed his advice to miss out on a more than 110-per-cent surge in the share price.”
Maybe it’s those long dreary Norwegian nights that lead them to drink (and analyze, likely at the same time).
Nice.
The dude writes as if Apple was only successful with iPhones and iPads because 1) they were ahead of the competition and 2) they were trendy. I think the history of the iPod in the digital music player market suggests that, even when competitive hardware is released, Apple’s vertical integration and emphasis on user experience help them maintain marketshare.
In recent history, the availability of comparable smartphone hardware did not prevent iPhone 5 from selling incredibly well. I suspect the Nexus 10 is not going to outpace the iPad any time soon.
I didn’t read his report, but if he is focusing only on hardware, he is missing a critical aspect of Apple’s success.
Herein lies the problem with Internet/ computer journalism … Any idiot with a computer can become an analyst, journalist, musician, filmmaker etc…. Everything is available to them except talent….unfortunately that’s the most important ingredient .
We’re going to need nail guns to seal all the coffins.
This guy is proof that the Internet has indeed “leveled the playing field,” as we were breathlessly promised back in the 1990s by a host of tin-foil futurists, anarchists, outsiders, domain squatters, swindlers, bandwagon jumpers, and armchair theorists. Be careful what you wish for, I guess.
The Moron, as he is characterized by the ability to carry out simple tasks, is now fully enabled to lumber out, arms waving and drool unsponged, to join a vast mob choking the now-leveled playing field, diluting any consensus to the point of drivel and promoting viral message transmissions over a receding number of serious, reasoned expert opinions that are, you know, believable.
He does make one valid point, we are suffering from fashion fatigue. Three versions of the iPhone look alike. Time for a change in hardware design.
The Droid and its likes have pretty well covered the teeny market fashionistas, but even my little bro and his friends seem to like the Apple,not all he says, but most. Most ladies I know like color changes, not so much into overall change.
Ok MDN, who was the analyst from Israel who put in a sell rating back a few years ago with similar arguments. Was it Goldman? And she was sooooo wrong.
This guy must be related in some way.
Yeah, it was Laura Goldman, who used to work out of her bedroom in Israel somewhere. “I am putting a sell on Apple, the company that created the iPhone,” Laura Goldman, investment advisor, LSG Capital, May 21, 2007. AAPL closed at $111.98 that day.” What a maroon.
“Consumers have become fashion-weary.”
Uh yeah. This guy’s comical.
Sadly, there will be people that listen to fools like this guy.
This guy needs some Medical Marijuana – No wait, he already had some!
-Bill
Neil takk.
Darn autocorrect!!! Nei takk.
Finally… absolute proof that there are alternate universes.
🙂