comScore, Inc. has released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending October 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.3 percent market share. Google Android continued to lead among smartphone platforms, accounting for 53.6 percent of smartphone subscribers, while Apple secured 34.3 percent.
OEM Market Share
For the three-month average period ending in October, device manufacturer Samsung ranked as the top OEM with 26.3 percent of U.S. mobile subscribers (up 0.7 percentage points). Apple ranked second for the first time on record with 17.8 percent market share (up 1.5 percentage points), followed by LG with 17.6 percent share, Motorola with 11 percent and HTC with 6 percent.
MacDailyNews Note: Apple’s iPhone 5 launched on September 21, 2012, so this report includes on one month of iPhone 5 sales and two months of iPhone sales “pause” ahead of the release of iPhone 5.
Smartphone Platform Market Share
121.3 million people in the U.S. owned smartphones (51.9 percent mobile market penetration) during the three months ending in October, up 6 percent since July. Google Android ranked as the top smartphone platform with 53.6 percent market share (up 1.4 percentage points), while Apple’s share increased 0.9 percentage points to 34.3 percent. RIM ranked third with 7.8 percent share, followed by Microsoft (3.2 percent) and Symbian (0.6 percent).
Mobile Content Usage
In October, 75.9 percent of U.S. mobile subscribers used text messaging on their mobile device (up 0.3 percentage points). Downloaded applications were used by 54.5 percent of subscribers (up 1.9 percentage points), while browsers were used by 52.7 percent (up 1.5 percentage points). Accessing of social networking sites or blogs increased 1.5 percentage points to 39.4 percent of mobile subscribers. Game-playing was done by 34.1 percent of the mobile audience (up 0.3 percentage points), while 28.7 percent listened to music on their phones (up 0.4 percentage points).
Source: comScore, Inc.
I didn’t play a single game or use social networking. Call me MightyStealthMouth.
“Samsung to be the top handset manufacturer overall with 26.3 percent market share. Google Android continued to lead among smartphone platforms, accounting for 53.6 percent of smartphone subscribers, while Apple secured 34.3 percent.”
So how does Samsung have the lead when Apple has 34.3 % and Samsung has 26.3% ?!?
Apple owns 34.3% of the smartphone market. Samsung owns 26.3% of the smartphone and non-smartphone market.
recently other studies have shown with iP 5, Apple has overtaken all the androids put together in sales . Installed base (as the above) though has android still in the lead.
reuters:
“Apple’s U.S. share of smartphone sales in the 12 weeks to October 31 more than doubled from a year ago to 48.1 percent, putting it within reach of the record 49.3 percent it managed in early 2012.
Android’s share dropped to 46.7 percent from 63.3 percent, Kantar WorldPanel’s data showed”
http://news.yahoo.com/apple-takes-smartphone-top-spot-google-u-research-125036009–finance.html
as businessman ,I prefer profit share than market share. after all,
we’re in business to make Money isn’t it? what the fu** are those
analyst thinking
Agreed. I never understand their incessant use of “market share” numbers either. I’d much prefer to be getting over 70% of the profits in the segment.
Market share typically translates to mind share. And typically means primary developer involvement and support. It’s interestingly different in this case. It almost seems that there are really two markets operating in their own spheres: iOS and Android. Samsung owns the Android market and iPhone owns the iOS market. There is no single Smartphone market.
Are they ever going to publish phone vs phone like in the old days? iPhone market share against galaxy 3? iPhone vs Motorola droid 2, vs htc what ever?
With the number of crap phones Samfu*k released each month, 1-1 phone comparison is almost an impossible task.
My one takeaway from this is MS is LOSING marketshare. HAHAHAHAHA