Microsoft’s Surface tablet flops, orders reportedly cut in half

“The upstream supply chain of Microsoft’s Surface RT has recently seen the tablet’s orders reduced by half, and with other Windows RT-based tablet orders also seeing weak performance, sources from the upstream supply chain believe the new operating system may not perform as well as expected in the market,” Monica Chen and Joseph Tsai report for DigiTimes.

“Microsoft originally expected to ship four million Surface RT devices by the end of 2012, but has recently reduced the orders by half to only two million units,” Chen and Tsai report. “Although Asustek Computer, Samsung Electronics and Dell have all launched Windows RT-based tablets, consumer demand for those devices is also weak.”

Read more in the full article here.

MacDailyNews Take: Garbage with kickstand. Like RIM’s PlayBook – amateur hour is over, don’t cha know – look for Microsoft’s ill-conceived mess to be liquidated via in Groupon soon.

Related articles:
Catastrophe Theory: Microsoft on the verge of a sudden collapse? – November 26, 2012
Beleaguered Microsoft has failed – November 14, 2012
Slate reviews Microsoft’s Surface tablet: Too slow, mercilessly buggy; why is it so bad? – November 6, 2012
Microsoft’s bloated Windows RT eats 16GB of Surface tablet – November 5, 2012
InfoWorld reviews Microsoft Surface RT: A disappointment; you’re better off with Apple’s iPad – October 31, 2012
Acer delays Windows RT tablets; adopts ‘wait and see’ approach after poor Surface RT reviews – October 30, 2012
Gizmodo reviews Microsoft Surface RT: Do not buy; inferior to Apple’s iPad; the worst of both worlds – October 25, 2012
The Verge reviews Microsoft Surface RT tablet: ‘The whole thing is honestly perplexing; who is this for?’ – October 24, 2012
Analyst: Microsoft’s Surface RT tablet priced too high, could be the next Zune – October 18, 2012
Dvorak: ‘Microsoft’s Surface tablet isn’t the Apple iPad, so it shouldn’t be priced like one’ – October 18, 2012
Microsoft inexplicably claims Surface RT tablet lower resolution screen beats iPad with Retina display – October 17, 2012
Microsoft Surface RT tablet Wi-Fi-only; 32GB for $599 with, $499 without keyboard, $699 for 64GB – October 16, 2012
Microsoft airs first TV ad for Surface tablet (with video) – October 15, 2012
Apple’s ‘iPad mini’ to obliterate Microsoft’s Windows 8, Surface RT tablet launches – October 13, 2012
Acer CEO to Microsoft: ‘Think twice’ about Surface tablets – August 7, 2012
Microsoft Surface tablet pricing leaked; US$1,000 for ‘cheapest’ Windows RT model – July 26, 2012
Ballmer: Uh, yeah, ‘Surface is just a design point,’ you know – July 10, 2012
Microsoft’s Buffoon, er… Ballmer throws down gauntlet against Apple – July 10, 2012
Microsoft reportedly dumps ‘VaporMg’ chassis, will use ‘VaporMg’ only as ‘surface treatment’ – July 9, 2012
Microsoft’s downfall: Inside the executive e-mails and cannibalistic culture that fueled Microsoft’s lost decade – July 7, 2012
HP said to dump Microsoft over Surface; to cozy up to Google Android for tablet efforts – July 2, 2012
Bad news for Microsoft’s iPad killer? – July 2, 2012
Dear Microsoft, Steve Balmer and Bill Gates: What is up with your obsession with keyboards? – June 28, 2012
Jason Schwarz: Top 10 reasons why Microsoft’s Surface is DOA – June 22, 2012
Why I love Microsoft’s vaporware Surface tablet – June 22, 2012
Microsoft’s Surface tablet said to be Wi-Fi only at launch; no 4G, no 3G, no 2G, not even 1G – June 22, 2012
Microsoft outsources Surface assembly to Pegatron; prices above $799 for Windows 8, above $599 for Windows RT expected – June 21, 2012
Acer founder: Microsoft will quit making tablets soon – June 21, 2012
Devastating video shows Microsoft’s Surface event aping Steve Jobs’ iPad unveiling (with video) – June 20, 2012
Thanks to Apple, Microsoft is doomed in the era of mobile computing – June 20, 2012
Why wouldn’t Microsoft let anyone touch its Surface tablets’ keyboard cover? – June 20, 2012
The cost of Microsoft’s Surface tablets – June 20, 2012
Apple’s revolutionary iPad vs. Microsoft’s anti-tablet ‘Surface’ – June 20, 2012
Microsoft’s Surface tablets provokes ‘sense of betrayal’ among Windows PC assemblers – June 20, 2012
Fox News: Copier Microsoft is doomed to fail with Surface tablet – June 19, 2012
Microsoft’s Surface tablet destined to be as successful as the Zune – June 19, 2012
Surface: Why Microsoft’s big mystery turns out to be a big mistake – June 19, 2012
Microsoft’s Suicide, er… ‘Surface’ – June 19, 2012
ZDNet Sr. Tech Editor Perlow: Microsoft’s Surface has catastrophe written all over it – June 19, 2012
Microsoft previews own ‘Surface’ tablet – June 18, 2012
Microsoft touts ‘major’ June 18 event said to showcase Windows RT tablets – June 15, 2012
ZDNet’s Kingsley-Hughes: Microsoft’s Windows 8 is an awful, horrible, painful design disaster – June 8, 2012
Analyst meets with big computer maker, finds ‘general lack of enthusiasm’ for Windows 8 – June 8, 2012
Dvorak: Windows 8 an unmitigated disaster; unusable and annoying; it makes your teeth itch – June 3, 2012
The Guardian: Microsoft’s Windows 8 is confusing as hell; an appalling user experience – March 5, 2012
More good news for Apple: Microsoft previews Windows 8 (with video) – June 1, 2011

70 Comments

  1. Microsoft is getting what it so richly deserves as tech moves away from their previous purview. They were never the sort of company capable with Bomberman in charge who could see any further ahead then the next Windows upgrade nor anticipate that mobile might do them in. Nor to excel in anything mobile, thinking beyond their usual boxed-in mentality. They are every bit as much as a DCW as RIM, it’ll just take a little longer.

      1. Whatever it is, it’s got to be better than that stepstool cum laplet, XPS 12, that Dull just began shipping. Hold it up in a windstorm and the screen part starts rotating, harnessing the wind. Tested in front of Mikey himself.

    1. Ballmer’s typical schedule:

      11:00 am – Roll out of bed
      11:15 am – pick self off ground after rolling off the bed
      11:30 am – check out Minka Kelly pictures on iPad
      12:00 am – shit, shower and shave
      1:00 pm – power lunch
      1:30 pm – power snack
      2: 00 pm – arrive at office
      2:30 pm – chair throwing workout
      3:00 pm – rearrange deck chairs
      4:00 pm – 8:00 pm – power dinner

  2. But but but…..it makes a clicking sound when the keyboard magnetically attaches itself using our ripped off Apple cover idea.

    OR

    But but but ….I thought people only bought iPads because the iPad cover makes a clicking sound when it attaches to the iPad….so we made that click even louder on the surface.

      1. Me too, I bought the HP TouchPad for my daughter because she breaks electronic things very easily. I did not want her to beat the crud out of an iPad. The RT seems more durable than the TouchPad, so at $99 it would be a great childs toy. But she is also getting more responsible, so maybe time for a iPad Mini. Hmmmmmm

  3. This idea is a little kookie, but Microsoft could try to capture the hipster market with a new series of commercials that plays on the finger-snapping “77 Sunset Strip” theme song, synchronized to rows of young adults sitting at their outdoor tables, snapping the Surface covers on and off in unison.

    That could also capture the part of the geezer market that still remembers “77 Sunset Strip”. I wonder if Edd Byrnes is still alive to do a voiceover.

    1. Nice idea, but I can’t see it making any difference. No advert has ever made me go and buy an Apple product, I buy them because I worked with Apple products as part of my job, and have respect and appreciation for their products.
      Using 77 Sunset Strip might be fun, and fit into the current zeitgeist for period drama, like Mad Men, but few people would likely remember it. I do, but I’d rather chew my own fingers off than buy one of Microsoft’s crappy products.

    2. The covers would keep splitting though with that kind of punishment – they’d get to take #1,500 and run clean out of stock! Ad would never get made….

      Heck – I just realised that I was about 5 when Sunset Strip was screened – starting to feel really old now.

  4. Besides Windows 8 being such a SNAFU, if I was to buy a windows 8 device I ask the question why the Surface RT? I could get the full windows on a laptop that runs Office for less. What is the advantage here?

    The same will be true with Surface on Intel. Why spend $1000 on the Surface when I can buy a laptop (which will weight about the same) for $600?

  5. So let me see, they expected to sell 4 millions, but so far they have sold 0 or may be a couple of hundreds to some friends and they expected to sell 2 millons?
    They are using the same android strategy, build as many as you can, ship them and then tell the world that there are so many devices out there even if no body is using them.

  6. I saw one of those covers on here the other day. Really, 5 exposed magnet balls, really, that’s the best they could do. This really is a train wreck, we might be witnessing history watching them crash – I just hope the governement does feel they have to bail them out when they really start circling that drain. Not even the Tidy Bowl man will be able to help them!

  7. Just to play devil’s advocate here…

    Microsoft is a software company. I don’t think the goal of the Surface tablet was to put their hardware partners out of business by making a more successful product. It was to create template hardware, demonstrating their vision of hardware that works with Windows 8, as a starting point for their hardware partners to emulate and innovate from. A side goal was to improve Microsoft’s software & hardware integration know how.

    So just because Surface tablet flopped doesn’t mean MS failed. Windows 8 is what has to flop for MS to fail (which might be happening).

  8. Everyone knows that the Surface RT is bound for failure. It’s an underpowered, app-free dog.

    However, I recommend that the Apple faithful take the Surface Pro threat seriously.

    Microsoft may be fat, inefficient, and slow — but it does have the resources and the enterprise presence to knock iPads out of corporate offices. Watch as Microsoft reveals a full Office suite for the Surface and a crippled iOS version.

    After all, CIOs are typically pimps for whatever MS sends their way. Managers can’t live without Powerpoint and Outlook crapware, and productive employees have nothing even close to compete against Excel or Word or Project. Apple’s pathetically slow iWork suite development certainly doesn’t help the situation.

    750,000 applications in the Apple store — over half of which are complete rubbish time wasters — is nothing compared to the legacy library of Windows applications, many of which are indispensible for business and compatible with the Surface Pro. Whether businesses ditch their laptops for Surfaces remains to be seen, but Apple needs to get serious about Mac and iOS penetration into enterprise markets. If it doesn’t, Microsoft could very well claw back a lot of market share.

    Superior hardware only overcomes so much — at some point, Apple needs productivity and creativity apps to penetrate new computing markets.

    1. No one here is underestimating Microsoft, not really, just throwing pine cones at the slow, lumbering giant sloth that thinks it can dance.

      I think a compelling story line is that Microsoft underestimated Apple all along, and even today is loath to admit it.

      Cum singulis annus gloria, when Microsoft perceived a competitive threat from company X, they slammed the door on X’s fingers by pre-announcing their version of the app or service and waited for X’s sales to dry up; if that didn’t happen, they bought out X and let them die in a parched vacant lot.

      But Microsoft never saw Apple as a serious competitive threat in any way. If they had, they’d have slammed the door on them. No, Apple was useful as a kind of idiot savant little brother with occasionally clever ideas that Microsoft could cherry pick at their leisure.

      But now Apple is eating Microsoft’s lunch, and they climbed to that position without even trying to penetrate the CIO/CFO and board room strongholds. As corporate adoption of iPads and iPhones begins to accelerate, and as the PC industry slides toward the La Brea tar pits, only now does the giant sloth stir, blinking into a hot, strangely different sun.

        1. Point taken, absolutely. Still, that smell you detected is emanating from unwashed fanboys. That’s not to say Apple brass themselves aren’t overconfident because the evidence is that some of them are. Which could easily explain Apple’s famous missteps.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.