“Even at this early stage of its functionality, Passbook should be more than simply an aggregator of digital cards and instead offer something truly unique,” Fagel writes. “Currently, users must first download the brand’s mobile app (Starbucks, United Airlines, Sephora, and so on) and then connect the app into Passbook. Early users are finding this process confusing and duplicative, expressing frustration around the manual work needed to add different cards and services into Passbook, with limited return.”
Fagel writes, “Passbook then is at best a novelty at this point. While there’s certainly the possibility Apple will revamp the app wholesale, and in turn gain meaningful traction, I’m more inclined to put my money on the bet it’s [sic] destiny is to join poor Ping in the ignominious Apple Graveyard.”
Read more in the full article here.
[Thanks to MacDailyNews Reader "GetMeOnTop " for the heads up.]