“The first product from his new consumer electronics and app venture i.am+ is an accessory that clips onto an iPhone and transforms the eight megapixel smartphone camera into a 14 megapixel camera, which it is claimed dramatically enhances the clarity and definition of your photographs,” Dehn reports.
Dehn reports, “The camera will be the first of a series of digital products that bear his name – to support them, he has invested in what he calls ‘digital real estate’ online. He now owns the domain http://www.i.am. Users of i.am+ accessories will be given individual online profiles, for example http://www.i.am/Will.”
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