“Minimalism, as I’m thinking about it, is the idea that there is good work to be done, and there is only a proper, considered subset of all the available technologies out there that are required to get any specific job done,” Martellaro writes. “Put another way, Apple provides a great number of features, facilities and services, but not every customer needs to engage in every one.”
Martellaro writes, “The art of choosing which technologies are essential to get something valuable done, whether it’s service, research, teaching, writing, medicine or governing is a delicate one. On one hand, we’re often enticed by the lure of interesting and exotic technologies that look like fun, but in the end, they don’t serve us very well for what we want to achieve… As Tony Blair once said, the art of leadership is saying No.”
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