And it’s steadily killing the low-end Windows PC, just as Apple intended. Watch what happens now, with an $329 iPad in the mix (with Windows 8/RT on hand to confuse and alienate).

If Apple could make a truly low-priced computer in the style of the Mac mini ( Mac nano or Apple TV plus and sold at $199 ), but designed for less demanding computing, it would be a hugely tempting proposition as a second computer, or for potential switchers, or for businesses.

An ARM processor running full blown OS X would be an ideal processor for this product. It would be optimised for web surfing, e-mail, iWork type applications, media consumption and games. One sensibly priced device, one specification, no options, no upgrades.

Much as I love the Mac mini, it’s still priced significantly higher than many entire computers with screens and keyboards. A high quality, but relatively low spec alternative would be hugely attractive to a wide range of customers and would widen that Apple halo.

so what’s that go to do with not advertising macs?

Perhaps they could have grown MORE if they advertised them?
they grew 50% in business from a small base , their marketshare sales is still under 10 and that’s with turd Win 8 which a lot of people hate.

yeah I KNOW apple is growing faster pc sales than the market.
BUT Mac sales growth (last financial report) was only 1% from year ago quarter.

Why shouldn’t they advertise?
.can you tell me…
What’s wrong with MAXING out sales?
what’s wrong with advertising mac minis?
whats wrong with advertising Mac OSX is better than Windows?
they use to run a lot of generic ads (Mac PC guy) when they were selling fewer so it’s not as if they have less money now

depending too much on one product line iOS (iPhone alone makes 50% of their profit) means that any bad news like maps or b.s like supply chain means that their stock tanks.

The stock started to fall from 700 because apple missed analysts estimates by ONLY 200 million or so. that STARTED the collapse (aided by further economic news and b.s) from 700 to 520 of the stock.

I’m thinking that if they advertise macs like they used to and made an extra 200 m (a small number) and the headlines were “apple HITs targets” instead of thousands of articles saying “Apple misses estimates” maybe the collapse wouldn’t have started?

Advertise OSX is better than Windows!
Advertise the iMac!

Mac PC guy ads stopped in 2009, no replacement.

Win 8 is being realized as a turd.
Apple, expand your 5% world marketshare now, push your great mac products!

aapl to 1000!

I plan to get one for myself in March and we even convinced a long-time PC sufferer that she needs one. She got rid of her BB last year for an iPhone.

Trust me, this Mac mini packs a punch!