“You do go on, don’t you?”

Cognitive dissonance? Do you ever read other than the first or last line?

is that it? is that all? You do go on, don’t you?

Care to elaborate? Or would that be stretching it?

He he. After those first two, I don’t think I can take another. Please just stop talking.

Seriously, though. You are wrong. Nobody cares about windows virtualization on the local machine, least of all average

Instead, you produce a low cost computer with a desktop (non-iOS) interface with “lightning-fast” video streaming that “brings all your favorite free Internet video to your own monitor”. In fact “you can even connect it to your big screen home theater with its built-in hdmi cable or our new Apple refina 60″ TV via thunder port.”

Now, how can apple do that for $299? Abondon intel for ARM, first on this product to be launched this spring. But you can’t call it an Apple TV. “This is the new Mac nano.”

This, IMHO, is how Steve “cracked it”.

Ortellini failed because he didn’t respond to Apples rise to dominance. Others will too.

1. It’s time for Pages, and Numbers to acquire superior functionality to their MS equivalents. Keynote is already there.

2. Windows compatibility will be relatively unimportant as Windows becomes less and less relevant. Ballmer & crew just drove Windows off the relevancy cliff with the release of Windows 8. The graph goes straight down from here.

With those two points in mind, and the fact that since OS X 10.1 the Apple OS has always been 64 bit capable, except when they had to dumb it down for Intel CPU compatibility, I believe it will be time within the next 12 months for Apple to shed the constraints of Intel altogether. The very fact Intel designs its chips for the MS/Dell/Sony market means that those chips suffer from limitations imposed by moribund MS software design and “cheapest possible” Dell hardware design. I’m sure Apple is feeling constrained by Intel CPU capabilities.

ARM has two advantages: low power and a licensed design that you can drop into your own custom chip. These are both critical for leading edge mobile devices.
Intel has the performance advantage. It blows the doors off of an ARM device.

Nobody is interested in new desktops with less performance than their predecessors.

However, if the board is disappointed that Intel failed to capitalize on the mobile platform then maybe Intel engineers should be fired.

If Apple is the reason, the reason is probably mobile and not desktop related.

There, Bob, that about fixes it for you

ARM just recently announced the framework for its 64-bit architecture. They have not released the details of that architecture to anyone — most likely because the details don't exist yet. They expect to get final details out in calendar Q2 2013 and absolutely by the end of calendar quarter Q3 2013.

IF (an extremely unlikely IF) Apple has been doing its own variant of the 64-bit ARM architecture and defined its own details so as to have 64-bit chips in full production by the end of 2013 then it almost certainly won't be bit level compatible with any of ARM's own variants. But Apple doing its own architecture would be the only way that it can have hardware out within the next year to 18 months. And Apple would have to grow from the ground up all the developer tools too. Goodby all the current tools because they''d be giving up both ARM *and* Intel cores.

If Apple does it's own chip based on the ARM 64-bit machine then it will have a chip out — AT THE EARLIEST — in calendar Q4 of 2014 (18 months after ARM finishes its specifications). AND it will be a "1.0" variant. No one should expect Apple to ship desktops based upon that chip. (Ever wonder why Apple's first public variant of its ARM implementation was the A4? The first variant of chips is usually just, if at all, functional.)

Thus, I'd predict that AT THE EARLIEST Apple will ship desktops based upon the ARM architecture in 2016 and maybe not until 2020 or later.

A new architecture is coming. However, Intel is not standing still either. The next three generations of Intel's core chip sets are very, very power focused. (Everyone should have noticed that Intel used to come out with its high end/flagship chips first but is not coming out with their lower power variants several months before the high end chips.) When will the price/performance/power crossover for desktop chips happen? Not within the next 18 months. I'm GUESSING 2018 to 2020.

Sometimes Chringely just spouts off to rabble rouse. He's doing this time too. Otellini was not forced out for something that won't happen for at least three to four years — or more.

There are most certainly advantages with using Intel ( mostly to do with booting up into Windows for those who need to ), so a switch to another CPU would need to offer advantages that significantly outweigh that. I think that there would have to be a dramatic performance ( both speed and efficiency ) boost to make it a serious contender.

It’s worth adding that Microsoft are no longer catering for legacy users either, so Wintel emulation isn’t such a big issue as it used to be. If Apple can offer applications with good compatibility with Word, Excel and Powerpoint, together with a few other key third party applications, then the need for Wintel becomes less and less.

I mean, no one expects to be able to run OSX on a Windows PC.

It is really all about Office and not Windows, it’s MS’s cash cow and killer app. So, the real question is whether user (business) will ever accept anything else.

Apple will leave Intel when the rest of the industry leaves Intel.

There is nothing to gain here.

Apple is going to design all its own chips someday, yes. for obvious good reasons. there is nothing anyone at Intel can do about that.

and anyway Apple’s share of Intel’s chip sales is very modest.

real problem is X86 technology is nearing end of life, and Intel hasn’t figured out what is next. while ARM did.

plus the growing cut throat competition from commodity Asian chip makers eating away at Intel’s profit margins.

but that is all beyond Mr. X.

=:~)

However two lines (which is marketing suicide) would be easier to swallow.

ARM for ever increasingly powerful mobile devices.
Intel for desktop production.