Only suggesting that a room full of suits would never go for something like that, and neither would a group of ordinary, rational people.

Therefore it had to be an audience of non-people, very much into jumping around and throwing stuff. Monkeys!

In their research, the creatives must have realized that the only real excitement at Microsoft was in dynamic Steve Ballmer himself—dancing and frothing, throwing chairs, shouting in some meta language—and brought their insight to life in a brilliant stylistic abstraction of Ballmeritis, that rare variant of Delirium Tremens finding its full expression in executives exposed to toxic dust from corroded battlements.

Whispers indicate that the latest ad team is considering a new, historical approach featuring Steve Ballmer as Roman Emperor Nero with a fiddle.

The only fun I can see anyone having with Surface is seeing that industrial blunder disintegrate in a good industrial blender.

Microsoft should have made a vaccuum cleaner instead. That’d be a M$ product that doesn’t suck.

Give up Microsoft and SPARE THE WORLD from your garbage.

Target Utility Range Device

T.U.R.D

But it was way more exciting than the “throw a launch party for Windows 7 with your family and friends” drain stopper.

One of them said, “What the hell is that thing?”
I said, “Exactly.”

People aren’t asking that question in an intrigued manner, either. It’s more like, “What did I just see in those 30 seconds?”
My answer to that would be second-rate choreography and a third-rate computing device.