“Of the 1,225 U.S. adults Cowen surveyed, 12 percent said they planned to purchase an iPad mini in the next 18 months, and of those, 52 percent said they’d never owned a tablet before,” Paczkowski reports. “More interesting still, of the survey respondents who said they planned to purchase an iPad mini, just 16.6 percent said they intended it as a replacement for another device, and of those, 29 percent said the gadget to be replaced was an iPad (13 percent said that device to be replaced was a Kindle Fire, and 42 percent a Windows PC).”
Paczkowski reports, “In other words, few consumers are buying an iPad mini as an iPad replacement. And, more importantly, for many buyers, the iPad mini is their first tablet.”
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