“After reports earlier in the week that the South Korean technology giant was raising application processor (AP) prices on Apple by as much as 20%, a Samsung Electronics official denied the reports to The Hankyoreh, a Seoul-based newspaper,” Chris Ciaccia reports for TheStreet.
“The unnamed official noted that prices are set at the beginning of the year and aren’t changed easily,” Ciaccia reports. “If Samsung were to raise prices by 20%, Piper Jaffray analyst Gene Munster noted it would be a 1% to 2% hit to gross margins, but that Apple would eventually move to another supplier, and negotiate more favorable rates.”
Ciaccia reports, “A price hike from one of its most important component suppliers isn’t one of [Apple’s] worries, for now.”
Read more in the full article here.
[Thanks to MacDailyNews Readers “Fred Mertz,” “Dan K.,” and “Sarah” for the heads up.]
