“According to an October eye tracking study, the iPad mini beats out the Nexus 7, Kindle Fire HD, and Nook HD in terms of consumer fixation, consumer recognition, and purchase intent,” Christina Austin reports for Business Insider. “This study, performed by EyeTrackShop, used the web cameras on 600 Americans’ personal computers (with their consent, of course) to answer the question ‘How are new mini tablets perceived by consumers?'”

“The study showed that the respondents fixated 5 percent more on the iPad mini, recognized the iPad mini 23 percent more, and that the iPad mini created a 40 percent higher purchase intent than the other three mini tablets,” Austin reports. “It’s evidence that Apple has managed to create an extremely loyal consumer base that sticks to its products, and shuns other company’s products, no matter how similar they may be.”

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Austin reports, “Given the choice, over 50 percent of the respondents said they would choose the iPad mini over the others if they were shopping for a tablet, according to EyeTrackShop. That’s 40 percent higher than the other tablets.”

Read more in the full article here.

[Thanks to MacDailyNews Reader "Dow C." for the heads up.]

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