Ballmer: Microsoft Surface sales ‘modest’

“Sales of Microsoft’s new Surface tablet have been ‘modest,’ according to the software giant’s CEO Steve Ballmer,” James Rogers reports for TheStreet.

“Microsoft began selling the ARM-processor-based Surface RT tablets in late October, but plans to launch a more advanced Intel-powered version of the device, running Windows 8, in early 2013,” Rogers reports. “Ballmer described the new tablet as a ‘top of the range’ version of the product, which also offers a higher-definition screen, during his interview with Le Parisien.”

Rogers reports, “The Microsoft chief reportedly attributed the slow Surface start to limited availability on the company’s online retail sites and a few U.S. Microsoft stores.”

MacDailyNews Take: Yeah, riiight, like it wasn’t the reviews:
• Microsoft Surface Touch Cover splits within days, exposing wire; early users complain – November 9, 2012
• Slate reviews Microsoft’s Surface tablet: Too slow, mercilessly buggy; why is it so bad? – November 6, 2012
• Microsoft’s bloated Windows RT eats 16GB of Surface tablet – November 5, 2012
• InfoWorld reviews Microsoft Surface RT: A disappointment; you’re better off with Apple’s iPad – October 31, 2012
• Acer delays Windows RT tablets; adopts ‘wait and see’ approach after poor Surface RT reviews – October 30, 2012
• Gizmodo reviews Microsoft Surface RT: Do not buy; inferior to Apple’s iPad; the worst of both worlds – October 25, 2012
• The Verge reviews Microsoft Surface RT tablet: ‘The whole thing is honestly perplexing; who is this for?’ – October 24, 2012
• Analyst: Microsoft’s Surface RT tablet priced too high, could be the next Zune – October 18, 2012
• Dvorak: ‘Microsoft’s Surface tablet isn’t the Apple iPad, so it shouldn’t be priced like one’ – October 18, 2012
• Microsoft inexplicably claims Surface RT tablet lower resolution screen beats iPad with Retina display – October 17, 2012
• Microsoft’s Suicide, er… ‘Surface’ – June 19, 2012
• ZDNet Sr. Tech Editor Perlow: Microsoft’s Surface has catastrophe written all over it – June 19, 2012
• ZDNet’s Kingsley-Hughes: Microsoft’s Windows 8 is an awful, horrible, painful design disaster – June 8, 2012
• Dvorak: Windows 8 an unmitigated disaster; unusable and annoying; it makes your teeth itch – June 3, 2012
• The Guardian: Microsoft’s Windows 8 is confusing as hell; an appalling user experience – March 5, 2012

Rogers reports, “Microsoft shares dipped 1.86% to $28.30 in Monday trading.”

Read more in the full article here.

MacDailyNews Take: Zune.

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