Hesseldahl reports, “Aside from the cost of materials — known in industry lingo as a Bill of Materials (BOM) — the teardown also revealed the identities of several key suppliers on the latest device. The most visible component is the 7.9-inch touch-sensitive display. LG Display and AU Optronics were found to have supplied the display components… [and] Samsung continued its role as the manufacturer of Apple’s A5 processor.. However, wherever Apple has a choice to buy components from other suppliers not named Samsung, it appears to be doing just that. Memory chips and displays, a portion of which have, in previous generations of iOS devices, been purchased from Samsung, appear to be coming from other players. This also appeared to be true of the iPhone 5, released earlier this year.”
Read more in the full article here.
MacDailyNews Note: The BOM, of course, doesn’t include R&D, industrial design, software development and design, significant marketing costs, etc.
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