“Apple, it is hoped, will reinvent that living-room box into a sophisticated system that allows people to effortlessly access limitless entertainment and information on one device — everything from HBO shows to Internet videos to games to email,” Boudreau reports. “Walter Isaacson’s 2011 biography of the late Apple co-founder Steve Jobs heightened interest further. ‘I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. … It will have the simplest user interface you could imagine,’ Isaacson quotes Jobs as saying. ‘I finally cracked it.’”
Boudreau reports, “Some analysts believe Apple is preparing to release its next new thing — an ambitious iTV that becomes the center of people’s digital lives — in 2013. Others, though, believe Apple’s contributions will be greatly constrained because content providers, from studios to cable companies, are wedded to the lucrative pay-TV subscription models they have now and won’t welcome Apple’s role as an intermediary with consumers.”
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