“When Tim Cook, Apple’s chief executive, announced the third generation iPad, last March, he told the audience that his company was going to have a big year. ‘We are just getting started,’ he said,” Shane Richmond reports for The Telegraph. “Seven months later, on Tuesday, Cook stood on stage in San Jose, California, and announced upgrades to Apple’s iMacs and Mac Minis, a new 13-inch ‘retina’ MacBook Pro, an upgraded iPad and a new, smaller iPad mini. That follows the new iPhone 5 and new iPods, announced last month, and the June release of 15-inch MacBook Pro with retina display – a super-high resolution laptop.”

“In short, in seven months Apple has upgraded or refreshed virtually every product in its range. The highlight of this week’s announcement is perhaps the iPad mini – the latest member of Apple’s tablet range,” Richmond reports. “The iPad mini is thin and light and shows the design influence both of the iPhone 5 and of the new iPod touch. As so often is the case with Apple’s touch-based devices, the quality of the design on really becomes clear once it is in your hand.”

Richmond reports, “‘I was blown away by the quality of the device and how light it is,’ said Sarah Rotman Epps, an analyst with Forrester. ‘It is not as cheap as some of Apple’s competitors but I don’t think it needs to be.’”

Read more in the full article here.

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