you guys don’t get my basic ideas.

you have a ONLY hypothesis: apple was right becasue mobile made a pile without thinking perhaps they could have done BOTH, Mobile and more serious over Macs.

(like I mentioned over and over where the imac , mac mini ads? where the mountain lion ads? I not talking RADICAL mac craziness or something HARD but a modicum of maintenence)

desktop etc might be fading but Msft still sold 300 million Win 7 licenses in a short time and makes billions every quarter.
Msft will spend 1 billion on Win 8 ads, how much effort did apple spend on Mountain Lion promotion? Hardly anybody except mac fans understand that M. Lion is superior to Win 7, 90% of computer users think they are the samae (why is that?)

you say there’s no growth in desktops… ? apple ‘s got 5 % world wide market share there’s no room for growth???? why leave billions on the floor when you have superior products (by not pushing them.).

I stand by my contentin that Apple having a very small leadership group didn’t keep their eye on the ball for macs except for laptops (bored?) but let all their attention be sucked up by mobile.

I believe that Cook understands this, thats why he tried to put generic mac ads (Olympic ads) out after YEARS since Mac PC guy and put a mac guy OSX chief into SVP position to balance things out. For many years all the top SVPs were mainly focused on mobile.

But I know that no matter how logically I put things, data points like Msft spending three times more money on ads, that Amazon with 7 million net profit (vs Apple’s 8800 million) can put Kindle Fire ads on TV but apple doesn’t advertise mac minis, that tens of millions of PCs are still sold every quarter etc I will get through.

You extremists will never contend regardlessof the facts apple can make mistakes, still believing the hockey puck mouse was the best mouse out there…

like I said look how rumors of iPhone (50% if apple profits now) hiccups (maps, supply chain etc) knocked aapl from 700 to 600.

like I contented in my FIRST post:
letting msft survive AGAIN with another Vista (win 8) and not putting the screws on (run a few more mac and OsX ads at least!) is foolish because desktop will always (even if no growth) be a cash cow for Msft. and if they keep making quarterly effortless billions they will keep trying to horn into apple’s business like mobile.

This would be an enormous amount of effort on top of time and money spent focusing on where the puck WAS instead of where the puck WILL BE… in mobile. I can understand your point of view, I’d like a new Pro myself… one with multiple Thunderbolt ports (been waiting a loong time, still have a Dual G5 but I see the handwriting on the wall. Desktops are falling and will continue to fall. Anyone expending effort NOT trying to get a coherent mobile vision out there is doomed to failure.

“apple has treated mac especially mac desktop like the unloved ugly step child”
That would be because, in a PostPC world, desktops are going away. Maybe not as quickly as Apple would like and not as slowly as some users would like, but desktop isn’t and won’t be where growth will come from ever again.

“If apple had focused Mac marketshare should be 20% or more today”
And someone else would have run off with the huge profits from phone and tablet devices. Noo, I think Apple focused on the right thing here. Heck, without those profits, there might not have even still been an Apple around to bemoan about the lack of progress on the old paradigm (desktop PC).

http://www.winsupersite.com/article/windows8/windows-rt-redmond-problem-144554

Good to see you temporarily removed your head from the sand Paul.

Followed by very quickly flying right back on the shelf. =D

http://www.apple.com/feedback/

How about Loser?

I’m asking why don’t they TRY harder to sell more not just BUILD more. (seriously WTF are you all smoking?)

I;m asking:
where the imac ads?
where the mac mini ads etc?
(I don’t see them on TV or in the papers)

I just saw a Kindle Fire ad on TV and I live in a small town.
Amazon made 7 million net last quarter, apple made 8800 million, so Apple can’t afford more ads?

look at my posts, I already said Msft spends more on ads than apple and gave the link, in 2009 msft spent than 3 TIMES apple in advertising. Msft will spend 1 billion on Win 8, have you seen a single Mountain Lion ad saying Mt . Lion is the best os around?
No generic mac ads since Mac PC guy since 2009.

And where the major Mac Pro upgrade after more than 2 years? etc. (In the old days when mac sales were lower. the Mac Pro could get updates but not now when its higher?) Surveys showed years back during the VISTA era (when mac minis and imacs were underpowered) many people wanted mid tower macs but apple never built them and many stuck with PCs (telling people to jump OS is hard but telling them to use something different than their headless PCs and try a monitor included imac is even harder.. )

Mac sales have been better than PC for years but I’m saying it could even be better. Climbing from 2% to just 5% worldwide in 15 years (10% U.S) … perhaps it could be 10- 20% now if they pushed it harder.

All the data supports my contention that for years Apple has treated Macs (vs iOS) as the neglected step child. (Look at how many iPhone, iPad tv ads there are. I see there all the time. Not one iMac ad… )

(Cook has finally promoted a Mac guy Federighi to SVP. Forstall head of iOS was SVP for years. Forstall is a genius and deserves to be there but macs need a push).

at the end what I’m saying is..
lots of people will find Win 8 horrible, so apple please dont just let the opportunity fade by not even running a mac ad…
as one analyst said apple missed really cashing in on Vista, mac market share only climbed one percent or so during the time….
(and like I said just sticking on iOS for growth is dangerous, iOS is now 60-70% of apple profit. rumors of iPhone problems knocked aapl from 700 to 600… )

Why produce 10,000,000 macs if 4,000,000 is all you’re going to sell?

Have you seen the new “XPS One 27 All-in-one” 27 inch touch screen computers from Dell folks?

With some really good aggressive TV ad promotions these computers should fly off the shelf. They look like major competitors to the imac’s. Whatever plans Apple have for their imacs it better include a touch screen. Without touch screens imac sales will experience a significant decline.

http://www.dell.com/us/p/xps-one-27-2710-aio-t/pd?&~ck=mn&dgc=EM&cid=254850&lid=4510679&acd=63EMVK-RNP3PP-MM8ERP-BK8FRD-1850CE-v1

Frankly i dont know how Apple manage to let dell
beat them to the market with an technology like this.

I’m saying apple seems to have lost interest in some desktop macs (for example not building a mid tower which many people wanted. the mac mini at that time was way underpowered) and not promoting them agressively which is leaving low lying fruit on the tree.

No generic mac ads since mac pc guy from 2009 (unless you count the few days of olympic macs are for dumbo ads), few laptop ads.
(I tell you some people do NOT even know that apple builds mac minis or mac pros … )

where the imac ads? where the mac mini ads?
(where does THAT come in into your marketshare profit share stuff? )
where the mac pro upgrades? (I understand mac pros don’t have big market share but years for an upgrade?)

and as for your profit stuff like I said if iOS takes 60-70% of your profits if something happens to a single product like iPhone your stock tanks. Big investors are aware of this thats why they don’t buy aapl enough and the P.E is 15 (10 minus cash) vs 300 for amazon…

so if apple increases market share will keeping margins that’s bad?

The trouble is, Microsoft is doing itself in with their tunnel vision induced by Windows Kool-Aid and by their delusional grandiosity and self-entitlement. With their corporate structure the way it is, there is little chance of a nimble response to such a dynamic market. It’s the 21st century, and they’re still playing the 1995 “Start me up” commercial at the board meetings.

Apple needs to do the following:

1. Make the Mac a turn key solution – clients want this!

– Include a new version of iWeb (small businesses loved
having an easy web publisher included). Include a
shopping cart through Apple.

– Give all Mac users a .mac account for building web
pages. This was great advertising!

– Include enhanced iWork with every new mac. iWork
needs:

1. Index generation in Pages.

2. Cover pages with ability to center vertically.

3. Mail merge improvements, include an enhanced
flat file database similar to MS Works 4.5
This program is still huge in small business, 15
years later! Currently, there is no acceptable
alternative.

4. Allow screen to be centered in Pages. Offset page
drives MS Word users crazy.

5. Create or purchase an alternative to Quicken.

– Enhance iMovie so it can create AVCHD DVDs. I have
already had several clients ignore the Mac because
they need to distribute HD DVDs. DVDs are cheap
and users of all ages understand how to use them.

– Restore the very popular email greeting cards. PC
users really loved this feature. It was inexpensive
advertising! Build this into iPhoto.

– In OS X:

1. Ability to set a program to open full window or full
screen. Long time Windows users freak out when
they discover they can’t set the program to open
full window or full screen.

2. Bring the option for aero snap to the Mac.

None of these features would make the Mac into a Windows machine. The first several features are restoring popular features that Apple abandoned much to the distress of many of my clients.

The last two features are only options that would make the Windows crowd give the Mac a second look.

It sold 4 million macs.

so if they can build 10 times the number of iOS surely build constraints can’t stop them from increasing mac build by a lot IF they can sell them … ?

Also why the dearth of mac advertising? (like I said personally I’ve NEVER seen a mac mini TV ad — although at launch it was one of the biggest selling PCs in europe a few years ago. It seems like apple just LOST INTEREST… ),

only reason I can think off is that as apple is run by a very small group senior SVPs and Jobs was very into mobile that’s where apple went.

also Msft spends WAAAAAY more on advertising than Apple. In 2009 the last year I have stats Msft spent three times more on advertising (in spite of being a big corporate supplier) than apple.
http://tech.fortune.cnn.com/2009/10/28/apples-2009-ad-budget-half-a-billion/

Msft is going to spend 1 billion on Win 8 launch alone (twice apple entire 2009 ad budget).

This is the biggest opportunity for Apple’s Mac business since the release of Windows Vista. Microsoft just trashed their traditional PC business because of their fear of iPad. Microsoft’s cash cow is being led to slaughter.

This is all part of Apple’s long-term manipulation (and out-maneuvering) of Balmer and Microsoft.

First, Apple’s “Get a Mac” campaign (with Mac and PC) annoyed Microsoft and resulted the scramble to cancel “Longhorn” and get the Vista rush job out the door. During that time, Microsoft virtually ignored their successful Windows Mobile platform and allowed it to stagnate.

Second, Apple released iPhone. After some initial “denial,” Microsoft panicked, basically threw away Windows Mobile, and started over with Windows Phone 7. During that time, Microsoft long-term work in ultra-portable (including stylus-based “tablet”) PCs was mostly ignored.

Third, Apple released iPad. Microsoft had a bloated desktop OS and a PDA-class smartphone OS, with nothing in between suitable for tablets, even through Microsoft had been R&D’ing in the area since before 2000. Microsoft panicked once again and threw everything into Windows 8 for the last two years.

Fourth (today), what has Apple been working on in secret this time? “iPad mini” is one thing (and not very secret), but there must be something more going on. Maybe Apple’s TV initiative will final NOT be a “hobby.”

Most tech companies start at the outset by saying they want their product in everyone’s hands. I’ve never heard Apple say something like that. Using partners spreads the product assembly load over many factories which will increase production nearly instantly.

Like electric cars, Microsoft supporters will resist change because they fear it (Apple computers)

In the end Microsoft junkies will quietly hate windows 8 but will still say it is somehow better than Mac.

Although mac sales is growing faster than PC (in the U.S) for years, worldwide mac has only grown form 2% to 5% or so. Even in the U.S its market share is only about 10%.

with the superiority of mac, Vista, iPod, iPhone ‘Halo’ etc surely mac could have grown more?

BUT apple has treated mac especially mac desktop like the unloved ugly step child…

for years it didn’t have a mid tower mac (still doesn’t) to complete it’s ‘headless’ mac line up (Mac Pro too expensive, MacMini for many years too underpowered). (One reason I read: Steve Jobs did not like headless macs as Wires were Ugly)
the top of the line MacPro has not a serious update for YEARS.

In my area I’ve not seen a mac desktop ads for years. Can’t remember when I’ve seen a iMac TV ad…
Never seen a mac mini ad much less a Mac pro Ad (the guys in my local Best Buy probably do not even know a MacPro EXISTS).

The generic mac Pc guy ads have stopped since 2009 without except the ‘Olympic’ ads any replacement!

2009!

I know mobile is the future and mobile is the big $$$ but a complete eco system is better with multiple revenue streams. ( without mutliple strong revneues … Look at just the B.S rumors of iPhone ‘problems’ and the aapl price drops from 700 to 600 .)

If apple had focused Mac marketshare should be 20% or more today…

c’mon apple don’t like Vista just let the low hanging fruit (disillusioned PC customers) slip away…

Mansfield head of future projects and mac hardware is being paid his new salary of 2 million a month, c’mon…