Comments on: Apple’s retail head Browett guides tour of new Beijing store, confirms upcoming Shenzhen store

By: GM

GM — Fri, 19 Oct 2012 03:16:42 +0000

What? That wasn’t enough? Does he need to walk around with an Android phone? He’s the man in charge. He needs to go

By: Derek Currie

Derek Currie — Fri, 19 Oct 2012 01:31:59 +0000

There’s something wrong with a manager who arrives on the scene of his new job and immediately perpetrates FUD (fear, uncertainty and doubt) as his management style. That act proves: (A) Inferiority on the manager’s part; (B) A lack of adequate experience; (C) Zero worthwhile experience at the other end of the management and employee relationship.

It would be great if Mr. Browett has turned his dire blunders and resulting HATRED from his employees into a learning experience. But then I have to ask: Why was he hired, if he has to learn his way into his job? This is a Vice President of Apple? Unworthy.

And then there’s that next step in the sense-of-inferiority cycle. The fact that the manager’s acts result in HATRED from the employees, provides further incentive to feel inferior. Thus the fallout from the sense of inferiority is magnified. A raging flameout is common at the end of these cycles. Not good. Not good at all.

Clue: NEVER let anyone from marketing manage anything, not ever the marketing division. There are wonderful exceptions whereby we find remarkable leaders who can crossover and communicate between productive people and marketing people. I consider Steve jobs to be one of them.

So Apple: Hire some Steve Jobs types please! Let THEM run your marketing and everything else.

By: kingmel

kingmel — Thu, 18 Oct 2012 20:45:40 +0000

I am not defending Browett, because I don’t know enough about his day-to-day contributions at Apple to know if he is doing a good job.

Browett’s early move with respect to Apple retail personnel was a significant mistake. I charitably chalked it up to the new manager being hasty to make a mark for himself. That personnel action was reversed, and I am not aware that he has done anything terrible since.

Are you still basing your firing recommendation on that early mistake? Or do you have something new to contribute regarding Browett’s performance?

By: David

David — Thu, 18 Oct 2012 15:36:52 +0000

Mr Browett is just checking out the country which had the ‘death by a thousand cuts’. Hmmmmmm, something in that!

By: GM

GM — Thu, 18 Oct 2012 15:27:36 +0000

Absofuckinglutely! Browett is a potential catastrophe far Apple if they don’t cut him loose soon. But they have had enough time since the most recent screwup’s by him so we are left to wonder if this is the direction Apple is going in the future? Is this a conscious decision by those now in charge at Apple? If he stays that is a big yes. Apple, it’s just a huge corporation. It’s not anybody’s best buddy. And it is obviously run to make a profit. It’s not a non-profit goody-goody company that is out there trying to be everybody’s friend. And profit is good. I love it. I invest in apple. I want it to make money. I’m not a fanboy. I love Apple’s stuff and have used them forever. But I’m no fanboy. I invest in Apple to make money. But Browett creates the potential roadblock for investors. He will screw up customer service and the Apple retail experience so bad that Apple’s value to shareholders will drop precipitously in the future. Of this I am absolutely certain. Get his dumb ass out of there Tim Cook! Now! MDN, you need to do something about this. Run another survey. Help create a firestorm. Complain about things that are really important regarding Apple. Quit whining about everything else.

By: 3l3c7ro

3l3c7ro — Thu, 18 Oct 2012 14:34:45 +0000

Browett is the second worst thing to happen to Apple since Android and Browett was self inflicted by Apple. (some may say that Android was self inflicted by allowing a mole on the board of directors.)

By: GM

GM — Thu, 18 Oct 2012 14:26:25 +0000

Browett needs to go. Now!