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Four of Microsoft’s Windows 8 ads leak online (with video)

Wednesday, October 10, 2012 · 12:30 pm · 53 Comments

TechIT has posted a series of Windows 8 ads from Microsoft that have not yet aired on television:

• ”Meet Windows 8″

• ”Work Hard, Play Hard”

• ”Make it Yours”

• “All about Apps”

Categories: News

Tags: advertising, microsoft, TV ads, video, Windows 8

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Comment Feed

53 Comments

1 2 Next »

untergeek

Wednesday, October 10, 2012 - 12:37 pm · Reply

All about apps? Are they serious? How many do they have?
bluejay

Wednesday, October 10, 2012 - 12:39 pm · Reply

Anyone notice the apple cake they bring up on vid #3 hahaha
- Paul
  
  Wednesday, October 10, 2012 - 1:04 pm · Reply
  
  Nevermind that! Did you notice the Macbook and iMac used in the first Ad. Oh I know they were not real Macbook or iMac, but it’s the image that these guys try to give that really stinks.
  
  Notice also the Steve Jobs looking guy they use in the second video. For a moment I thought it was Steve Jobs.
- Derek Currie
  
  Wednesday, October 10, 2012 - 2:17 pm · Reply
  
  The ‘Apple Spice Cake’ was featured in vid #1 as well. Thanks for pointing out the MacBook Air and iMac clones Paul. The fake iMac is in #2 as well. Obviously MS marketing dunderheads can’t communicate without references to Apple, their R&D department – - Except for the Metro GUI! MS get credit for that horror all on their very own.
Greg L

Wednesday, October 10, 2012 - 12:40 pm · Reply

Well just pardon me all over the place for saying this (caveat: I’ve been using Macs since 1984, have Macs at home, and iPhone, and was the first at a medical equipment manufacturer to bring a Mac to work and get to actually keep it), but these ads make Windows 8 on a tablet look really cool. I hope the experience isn’t as swell as the ad makes it look.
- GM
  
  Wednesday, October 10, 2012 - 12:54 pm · Reply
  
  Been using Macs longer than that and don’t plan on changing. But I’m with you these commercials look fine. The tile thing looks pretty nice. So it’s windows, big deal. I’m sure the fanboys will figure out something wrong with it because it’s not a Mac. And I’m sure they’ll sell millions. There are a lot more windows users then Mac users. And that won’t change for a long time. This may not be an iPad but it will sell. All the more reason for Apple to not make mistakes. There is competition out there. It doesn’t have to be as good because for a lot of people close is good enough. Besides it’s not that the iPad will be so much better going forward as a device, it’s the operating system and the ecosystem that matters to me.
  - Tessellator
    
    Wednesday, October 10, 2012 - 2:16 pm · Reply
    
    It might get people to take a look, but purchase, not a chance. This is justy another MS oh we made one too only ours is just barely functional (in true MS style). Too many alternatives for this “me too” crap to be very effective .
    
    And even if they do take a closer look ,what they will find?Contrary to what is shown in the video what they will encounter is a half baked very confusing interface hung on an unfinished platform that is now badly splintered and devoid of even a handful useful (forget about revolutionary) apps.
  - Derek Currie
    
    Wednesday, October 10, 2012 - 2:21 pm · Reply
    
    The idiot calling himself “GM” posted: Been using Macs longer than that, meaning longer than 1984.
    
    BWAHAHAHAHA!
    
    This guy shows he has no clothes with every single post. He can’t help it.
    - HTML5 Gordon
      
      Wednesday, October 10, 2012 - 4:16 pm · Reply
      
      LOL! Now that *IS* funny. I didn’t even notice he said that (I tend to skim or skip his posts).
      - GM
        
        Wednesday, October 10, 2012 - 11:32 pm · Reply
        
        What’s funny about that stupid?
        
        HTML5 Gordon
        
        Thursday, October 11, 2012 - 12:12 am · Reply
        
        Maybe the fact that the Mac was INTRODUCED in 1984. Not sure how you were using Macs prior to then, unless you are Jef Raskin’s ghost. You have proven that you are full of shit.
        
        GM
        
        Thursday, October 11, 2012 - 2:09 am · Reply
        
        Apple II (e) if I remember correctly. But technically you’re probably correct. Asshole.
    - GM
      
      Wednesday, October 10, 2012 - 11:30 pm · Reply
      
      Troll.
      - Derek Currie
        
        Thursday, October 11, 2012 - 5:20 am · Reply
        
        I troll trolls. Or hadn’t you noticed?
  - Cubert
    
    Wednesday, October 10, 2012 - 3:38 pm · Reply
    
    I have a friend who’s a hard-core Winblows fan (I chalk up his insanity to the copious amounts of acid he did in high school and college). He absolutely hates Windows 8 and seriously fears a mass exodus to OS X. The best possible scenario for MS is everyone staying on 7 while they reverse course and come out with Windoze 9 – AKA Windoze 7 Redux.
- HTML5 Gordon
  
  Wednesday, October 10, 2012 - 1:38 pm · Reply
  
  “I hope the experience isn’t as swell as the ad makes it look.”
  
  It isn’t. I’ve had the “privilege” of testing with a pre-prod Windows 8 tablet, and it is a horrible experience. The lack of visual cues for some of the functions makes it very frustrating. Unlike the first time I picked up an iOS device, I found myself having to figure out how to do some rather basic things.
  
  Overall though, this is the best effort by Microsoft in a long time – AND they didn’t just copy Apple – they actually tried some new things. Some of which work, and some that don’t.
- correctu
  
  Wednesday, October 10, 2012 - 1:44 pm · Reply
  
  The Partridge family bus interface looks pretty damn ugly to me in these commercials. It’s a horrifying fail.
- Spark
  
  Wednesday, October 10, 2012 - 5:37 pm · Reply
  
  Yeah, well Apple Maps looked great in the commercial too.
  - WP8!
    
    Wednesday, October 10, 2012 - 10:57 pm · Reply
    
    And it works just like it suppose to… I hadn’t had a problem at all.
jooon

Wednesday, October 10, 2012 - 12:45 pm · Reply

This is what an OS looks like when skeuomorphism is banned. Charmless, sad, depressing, devoid of personality. It’s the Stepford Wife of operating systems.
- Jeff.L
  
  Wednesday, October 10, 2012 - 12:59 pm · Reply
  
  The Stepford Wives were skeuomorphic imitations of women.
MacDan

Wednesday, October 10, 2012 - 12:46 pm · Reply

Well, the last ad “all about apps” should give you an idea of what the experience is going to be like. And it’s going to be a disaster. Did you see how many steps (taps & drags) just to email a picture to someone? Wow. Like my mom will EVER remember that!
- jooon
  
  Wednesday, October 10, 2012 - 12:50 pm · Reply
  
  Better hope mom remembers all those off-screen gestures for Microsoft’s invisible command bars too.
  
  And what’s with that crazy start screen? Why is it always blinking and changing when it’s just sitting there? Does Microsoft really think people want icons that are constantly scrolling/flashing/blinking/changing on their own for no reason at all?
  
  Maybe this would be fine for a mall kiosk…but a home or work computer? No way.
  - Whatever
    
    Wednesday, October 10, 2012 - 1:17 pm · Reply
    
    Yeah – those live tiles suck as I saw an email message pop up but then it changed to a different message – no time to see what the first message was – annoying. I like that they say make the home screen your own when they all look the same..
  - HTML5 Gordon
    
    Wednesday, October 10, 2012 - 1:40 pm · Reply
    
    Yes, the off-screen gestures are frustrating. This is what I was alluding to above when I mentioned the lack of visual cues. I’m not sure who thought this was a good way to implement some of these features.
Zmarc

Wednesday, October 10, 2012 - 12:58 pm · Reply

The ads have way too much text (just like the interface), are much too complicated, are repetitive (it’s hard to tell one ad from another), there’s no humor… These will quickly be forgotten.
Ballmer's left nut

Wednesday, October 10, 2012 - 12:59 pm · Reply

Windows….make your own vomit.
Joe Montoya

Wednesday, October 10, 2012 - 1:01 pm · Reply

The ads are actually good IMHO. Will they work as well as advertised? Ummm. No. Been working with Windows at work for the past 20 years. I refuse to use one for personal use.
- burningzeppelin
  
  Wednesday, October 10, 2012 - 2:25 pm · Reply
  
  You read my mind. It can only work as advertised if apps were actually running on this new UI, old apps will be working with old windowed just like windows 7. Flipping back and forth between two kinds of UI would be a schizophrenic experience.
Thelonious Mac

Wednesday, October 10, 2012 - 1:03 pm · Reply

Nothing Skeuomorphic here. Heh.

Microsoft is taking a chance on doing something new and edgy with user interface design. Looks good. We will see if people completely reject it, closing their minds like stodgy old vaults or if they give it a shot.
- disposableidentity
  
  Wednesday, October 10, 2012 - 1:42 pm · Reply
  
  Looks good. And for people like us, it would probably work.
  
  But for the average joe consumer, their OS is a utility. Thie computer is an appliance. It’s like General Motors just asked millions of people to throw away everything they know about driving a car: “Breaks and steering wheels are soooo last century. Trust us, you’ll love it!”
  
  People hated Vista in part because it was slow and buggy, but most normal people I know (people who don’t read MDN or even Wired) hated it just because it was different.
- Tessellator
  
  Wednesday, October 10, 2012 - 6:13 pm · Reply
  
  I don’t think that is fair, metro is poorly thought through (regardless of whether you find it disturbing visually or not) poorly implemented, rushed and very, very unfinished.
  People who reject it may be doing so not simply because it’s different. They may be doing so because it is unpredictable, unintuitive, and unfinished.
  I have used it and it is nearly unworkable, unintuitive and universally frustrating. It -is- bizaro iOS (and in that way, perhaps a fitting tribute to Ballmer’s Microsoft)
- @Thelonious
  
  Wednesday, October 10, 2012 - 10:10 pm · Reply
  
  WE’LL SEE if Metro will be rejected?
  
  Uh, it’s already been rejected. Since Windows Phone 7 and the very first preview releases of W8 months ago.
macman1984

Wednesday, October 10, 2012 - 1:04 pm · Reply

Anyone notice how all the laptops look just like a MacBook Air? And I even saw one desktop that looked just like an iMac.

I guess imitation really is the highest form of flattery.
Thelonious Mac

Wednesday, October 10, 2012 - 1:05 pm · Reply

Man I hate that music though.
- radtech5000
  
  Wednesday, October 10, 2012 - 1:17 pm · Reply
  
  I agree that music was very annoying, however with that said I’m little interested, it might be something to look into for fun. ;p
Alcancun

Wednesday, October 10, 2012 - 1:16 pm · Reply

It looks good in a commercial … But … Like old windows it begs the questions :

Is it stable ?
Will I get updates EVERY day to install?
Viruses?
Easy to hack?
How fast is it really?
Apps? Really ?

I hope for MS’s sake it is for real … The enemy of my enemy is my friend… And the enemy is Android…. MS should at least be applauded for an original effort …..this time .
tbone

Wednesday, October 10, 2012 - 1:16 pm · Reply

I am immediate switching to all Microsoft products based on clever advertising and PR spin.

My life is already looking up.
- ObservationDeck
  
  Wednesday, October 10, 2012 - 2:17 pm · Reply
  
  “looking up” is the Win 8 users POV!
Dale E

Wednesday, October 10, 2012 - 1:28 pm · Reply

Horrible, annoying music.
Jubei

Wednesday, October 10, 2012 - 1:35 pm · Reply

Very slick for the uninitiated. If your not aware of the Mac OSX or iOS GUI, this ad will look pretty slick and cool. Thats as far as it goes. Users who migrate from Windows are so stupid. They can’t leave the platform no matter how idiotic the evolution of MS OS and Apps frustrate them. Office and Ribbon is completely stupid. Sure it guaranteed IT/CIO support, but the evolution of the apps interface was dumb. Now we have the OS. I can’t wait to see the frustration from Windows users migrating to this POS. Oh it will guarantee IT/CIO support and management… I guess thats the whole idea for this stupid POS from MS.
Look Aid NY1

Wednesday, October 10, 2012 - 1:37 pm · Reply

Beautiful UI and great backbone! No wonder the Apple software folks are pissed! iOS is old and stale to a point that takes you back to Windows 3.1.
- ppctyler
  
  Wednesday, October 10, 2012 - 10:45 pm · Reply
  
  I see that another troll has surfaced!
RL

Wednesday, October 10, 2012 - 1:46 pm · Reply

Ads look promising. But will it blend. I think that if it is a smooth as the ads portray it to be, Apple will finally have competition that will only make it better. I know that some say that the competition is within apples DNA to make it’s own products better, but I don’t buy it. Maybe with a visionary like Jobs to guide it and will better products, but not with this current makeup. Would anybody say that Cook is a visionary, maybe a distribution genius but who is leading the inovation or has the power to see their vision come to reality like Jobs could. It seems like what Apple needs is another Dictator/Visionary/Genius. Apple I am confident will continue to pave the way and make amazing products, I just wonder it they have as clear a vision as to where the puck will be years down the line. I love Apple and will always be an Apple Fanboy.
Macintosh Sauce

Wednesday, October 10, 2012 - 2:01 pm · Reply

It would not be so bad if they at least had a F***ING Start menu option. :/
correctu

Wednesday, October 10, 2012 - 2:01 pm · Reply

lol I must be witnessing opposite world given some of the comments above. Where did people see how this looks good?

Look Aid NY1: “Beautiful UI”

really? I mean, really?? It looks like a jumbled mess of colorful rectangles.

Theolonious Mac & Disposable Identity: “Looks good”

where? I don’t see any good in this. How does it look good to you?

Greg L: “but these ads make Windows 8 on a tablet look really cool”

No it doesn’t. I swear you must be Steve Ballmer astroturfing message boards.
Derek Currie

Wednesday, October 10, 2012 - 2:05 pm · Reply

Step 1: Take anti-nausea medication.
Step 2: Watch W8 ads.
- Derek Currie
  
  Wednesday, October 10, 2012 - 2:19 pm · Reply
  
  Step 3: Darn the anti-nausea medication didn’t work. The music alone, played 4 times in succession, was enough to inspire regurgitation.
  :-Q********
  
  The Metro GUI is going to inspire REVOLT. I can hardly wait.