Why Apple wants to shrink the iPad

“Experts say there’s good reason why the late Steve Jobs warmed to the idea of a (slightly) smaller tablet,” Quentin Fottrell writes for MarketWatch.

“It’s been a year since Steve Jobs died, but one of his last legacies — the iPad mini — is reportedly working its way through development, and Apple watchers say it could be another game changer,” Fottrell writes. “The late Apple CEO at one time hated the idea of a shrunken-down version of the tablet. But Jobs reportedly warmed to the idea he once scoffed was “dead on arrival” — and Asian suppliers for Apple have started mass production of a new tablet smaller than the current iPad, according to a report this month in The Wall Street Journal. In fact, some analysts say a mini-iPad could eventually outsell the original iPad. ‘We expect Apple to maintain the iconic aesthetics of the current iPad and blow away what competitors are offering in this smaller form-factor tablet market,’ says Brian White, an analyst with Topeka Capital Markets.”

Fottrell writes, “Why all the love for less iPad? Some experts believe that the new tablet, which will reportedly have a 7.85-inch liquid crystal display (compared with 9.7 inches for the iPad3) will be superior in many ways to the current 7-inch tablets on the market.”

Read more in the full article here.

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