Onswipe dug into some of its web data: 29.5 million unique impressions from over 1200 sites over a 7-day period, Sept. 13 to Sept. 20 via tablet devices. They discovered that Apple’s iPad accounted for 98.1% of tablet traffic.
“Apple’s massive share was followed by Samsung’s Galaxy Tab and Motorola’s Xoom, which managed 1.53 percent and 0.21 percent of tablet-based traffic, respectively,” AppleInsider reports. “Amazon’s 7-inch Kindle Fire came in fourth with 0.11 percent.”
“Also of note is the iPad’s 54.5 percent share of total mobile web traffic, more than doubling the iPhone’s share of 19.05 percent despite having comparatively fewer units in operation,” AppleInsider reports. “As for operating system share, Apple’s iOS owns 75.12 percent of total mobile content consumption across Onswipe’s monitored network, followed by Android with 22.3 percent and all others with 2.5 percent.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Joe Architect” for the heads up.]
Is this really that much of a surprise?
Not surprised. They count a lot of eBooks and people read books. They don’t surf and buy things. I believe that Amazon’s baby tablet is programed to buy from Amazon. So, no one making money on Android tablet apps. iOS is where the money is at!
Yes, Yes it is. I would never have guessed in a million years that the Xoom would even be mentioned, much less come in 3rd with 1.5% I’m amazed.
0.11% for the Kindle Fire, and 98% for the iPad?
If 84M iPads have been sold that implies less than 100k Fires, but that can’t be right, so it means people just aren’t using their Fires to web browse. One or the other, and likely a combination of the two.
got a buddy who got his wife the fire. It sits on the shelf…
My mother-in-law got a fire. All she uses it for is reading and Angry Birds. Otherwise, it just collects dust.
As do most other tablets including iPads. Folks use these gadgets to surf the web, maybe read a book and of course playing simple games.
Yeah … right. You didn’t read the article did you Garrrrry?
Mini iPad = 99.2, the knockout punch!
Google must be absolutely terrified of these numbers. Get rid of Google search and it’s game over.
+1
The ONLY reason android has a higher phone percentage is because of the subsidized phone paradigm that the US employs. If a phone is free or almost free, they’ll pick that android POS. When it comes to tablets that whole scenario collapses and look what you get. Android is shit and people will pick shit if it is free. Sad but true.
But… But… It doesn’t have Adobe flash…
Don’t forget the iPhone percentage is lower because of all the custom Apps that this survey can’t capture but are still using the Internet.
Excellent point! At least half of the apps I use access the Internet for functionality.
Apple’s iPad accounted for 98.1% of tablet traffic
Q: Why?
A: FUNCTIONALITY.
The OtherPads can’t hack it. Go read a book on it…
Even more amazing is if other iPad users are like me and DON’T spend a majority of their time in the browser.