“Yet commercial ambition and competitive jealousies are also at work. Ending the distribution of Google Maps and YouTube as preloaded apps on the iPhone is a way for Apple to take a bite out of a rival’s business,” Waters writes. “Keeping access to a user’s personal data is even more important: digital maps, for instance, are a place where users reveal both their location and intent, as they search for local services.”
Waters writes, “Whether or not to get sucked into the content scramble is now one of the biggest questions facing Apple.”
Read more in the full article here.