Why didn’t Apple sell more iPhone 5 units opening weekend? How do we know they didn’t?

“Apple sold a record five million iPhone 5s during the device’s first three days of retail availability. But it sold out its initial supply during the same time, leaving Wall Street with the impression that it could have sold significantly more, and searching for explanations for why it didn’t,” John Paczkowski writes for AllThingsD. “Among analysts that follow Apple, there are a few theories emerging on the company’s … imaginary iPhone sales shortfall.”

Paczkowski writes, “But in the end, all of these theories are moot. Because, ultimately, we don’t know how many iPhone 5s were ordered over opening weekend. All we know is that Apple delivered at least five million of them to customers. For all we know, there could have been twice that number in pending orders by the end of the weekend that Apple can’t deliver for another few weeks.”

Read more in the full article – recommended – here.

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Apple iPhone 5 misses analysts’ estimates with over 5 million units sold in first weekend – September 24, 2012
Apple: iPhone 5 sales exceed five million units in first weekend; demand exceeded initial supply – September 24, 2012
Apple: Due to high demand, some iPhone 5 pre-orders will be delivered in October, rather than September – September 17, 2012
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