“We just received (and verified headers of) an email exchange from a 9to5Mac reader to Senior Vice President of Marketing Phil Schiller, where the Apple executive gave his take on the small amount of scratches and chips that black iPhone 5 users have experienced,” Seth Weintraub reports for 9to5Mac.

“Our reader noted his black iPhone 5 saw some ‘scuffs, scratches and marks’ around the band, and he wondered if Apple had any plans to fix or address the issue,” Weintraub reports. “Schiller responded: ‘Any aluminum product may scratch or chip with use, exposing its natural silver color. That is normal.'”

Read more in the full article here.

MacDailyNews Take: Phil should have forgone “This is normal” and instead closed with “And water is wet.”

Soon some people will be so stupid they’ll require reminders to breathe. Idiocracy wasn’t just a movie, it was a window to the not-so-distant future: