“I argue that replacing Google Maps with Apple Maps was shrewd, inevitable and an indicator that Apple understands the true battle it wages,” Hill writes. “By grafting its own Maps product into the nervous system of its mobile OS, Apple accomplishes two important things. First, the company’s primary mobile competitor is exorcised from the main body. This outcome might be viewed as the remedy to an ailment that never should have occurred… Second, Apple positions itself to harvest future local ad revenue. Apple Maps, despite its spatial confusions, has 25 percent more business listings (100 million of them) than Google does.”
Much more in the full article here.
[Thanks to MacDailyNews Reader "Joe Architect" for the heads up.]