“Apple is going after people with experience working on Google Maps to develop its own product, according to a source with connections on both teams,” Darrell Etherington reports for TechCrunch.

“Using recruiters, Apple is pursuing a strategy of luring away Google Maps employees who helped develop the search giant’s product on contract, and many of those individuals seem eager to accept due in part to the opportunity Apple represents to build new product, instead of just doing ‘tedious updates’ on a largely complete platform,” Etherington reports. “Apple is actively looking for more talent to add to its team, according to recent job listings the company has posted. And while there’s a tough road ahead for Apple playing catch-up in this area, my source believes that the possibility of building a platform that truly competes with Google Maps is well within reach for Apple.”

Read more in the full article here.

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Why Apple pulled the plug on Google Maps – September 23, 2012