“In June Apple announced it would stop using Google Maps in favour of its own system, created using data from navigation specialist TomTom,” The Beeb reports. “Apple is yet to comment on the complaints about the software, which comes already installed on the new iPhone. TomTom said it provided only data and was not responsible for how it worked.”
“The software is packaged with iOS6, the latest version of Apple’s operating system, which runs on the iPhone, iPad and iPod Touch. Previously, the system had an app running mapping software from Google,” The Beeb reports. “But users are now forced to use Apple’s new maps once they upgrade or buy the latest iPhone – which goes on sale on Friday. There is not currently a Google Maps app available in Apple’s App Store, although Google’s system is still accessible via the phone’s web browser.”
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MacDailyNews Take: We rather like Apple’s new Maps app. Beware the FUD. This predictable anti-Apple Maps media barrage smacks of a concerted PR effort.
MacDailyNews Note: TomTom told MacDailyNews via email yesterday:
TomTom supplies maps and related content to the majority of handheld players, including RIM, HTC, Samsung, AOL (MapQuest Mobile), Apple and, yes, Google (for the areas where they don’t make their own maps).
Our maps are used by businesses around the world, which have standards for coverage, detail, quality and safety.
When people use a map, their experience is determined by two things. Firstly, the underlying content, notably the maps. This is what TomTom is currently supplying the mobile industry with and it is what gives their maps the best foundation. Secondly, user experience is determined by adding additional features to the map application, such as visual imagery. This is typically defined and created by the handset manufacturers and third party software providers on the basis of their own vision and needs.