“Noam Bardin, the CEO of mapping startup Waze, tells us, ‘Apple went out and partnered with the weakest player,’” Yarow writes. “Apple is leaning on TomTom for its primary mapping data.
Bardin added, ‘What’s going to happen with the Apple maps, is that you’re literally not going to find things. When you do find them, they might be in the wrong place or position geographically. And if you do have it, the route to it may not be the optimal route.’ This isn’t just some random startup spitting out sour grapes about Apple doing maps. Waze was listed as an Apple data partner for Apple Maps, in the initial releases of iOS 6.”
Yarow writes, “In addition to bad data, the back end of Apple’s maps is changing, which could cause confusion… The Google-based maps work with Google search keywords. Apple’s new maps work with Yelp keywords, which makes search worse. For instance, if you type in “iPad repair,” you get no results at all in Apple’s maps… Whenever there is change, no matter how small, people complain. Just look at how upset people are over the iPhone 5 connector… If most consumers agree that Apple screwed up its maps, they’ll howl with rage.”
Read more: http://www.businessinsider.com/apples-maps-risk-2012-9#ixzz26qlNKZxU”
Read more in the full article here.
MacDailyNews Take: We’ll soon see…
Boom! New Apple Maps in iOS 6 put Garmin, others in the crosshairs – September 18, 2012
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TomTom shares surge on Apple deal – June 12, 2012
Apple shows off iOS 6 with all new Maps, Siri features, Facebook integration, Shared Photo Streams via iCloud, and more – June 11, 2012