“T-Mobile, a unit of Deutsche Telekom, is pulling a neat trick,” YCharts reports for Forbes.

“In a campaign timed to coincide with the release of the latest iPhone, T-Mobile is inviting people to come in, unlock their iPhones and run those on the T-Mobile network instead,” YCharts reports. “That way, the only carrier that doesn’t officially sell the iPhone gets to sell it anyway and avoid paying hefty fees to Apple that are doing damage to profit margins at AT&T, Verizon Wireless, which is majority owned by Verizon, and to a lesser extent Sprint.”

YCharts reports, “If this works, it could solve a big problem for T-Mobile, the defection of customers who want an iPhone. Last February it announced the company lost 700,000 customers. It’s been working hard to build out its 4G system to be compatible with the iPhone.”

Read more in the full article here.