MacDailyNews presents live coverage of Apple’s September 12th special event

122 Comments

Apple CEO Tim Cook and a team of Apple executives will be holding their much-anticipated autumn special media event today, September 12th, at 10am PDT/ 1pm EDT (more dates and times below).

The special event will take place at San Francisco’s Yerba Buena Center for the Arts.

It is widely expected that the next-gen iPhone will be unveiled today, possibly accompanied by new iPods, the release of iOS 6, iTunes 11 (reportedly built from the ground up), all new Apple “Earpods,” and maybe even an iPad update!

Yerba Buena Center for the Arts, San Francisco, California, Apple Special EventMacDailyNews will offer live notes during Tim Cook and company’s special media event presentation right here on this page.

So, just bookmark this page and we’ll see you here just before:

07:00AM – Hawaii 02:00PM – São Paulo
09:00AM – Alaska 06:00PM – London
10:00AM – Pacific 09:00PM – Moscow
11:00AM – Mountain 07:00PM – Paris
12:00PM – Central 02:00AM – Tokyo (Sept. 13th)
01:00PM – Eastern 03:00AM – Sydney (Sept. 13th)

– – –

Live notes from Apple’s special media event in reverse chronological order:

• Cook thanks all for coming. Event ends

• Foo Fighters continue…

• 2:44PM EDT: AAPL $662.08, +$1.49, +0.23%

• Musical guest to play live: Foo Fighters
• Cook thanks Apple Inc. employees
• Cook recapping…
• Cook on stage playing iPod ad

• New iPods available in “October.”
• iPod touch (5G): 32GB $299, 64GB $399
• iPod touch (4G): 32GB $199, 64GB $249
• iPod nano: 16GB US$149
• iPod shuffle: 2GB $49

• EarPods available today
• EarPods should sound significantly better than the now-old Apple Earphones
• Introducing the all-new Apple EarPods. 3 years to design – as leaked earlier

• iPod touch (and the iPod touch Loops) come in aluminum, black, blue, yellow and red
• iPod touch loop. Camera strap for iPod touch. Rival point and shoot cameras
• iPod touch gets new iSight camera: 5 megapixel, backside illuminated, f/2.4, 5-element sapphire lens with panorama feature

• 2:26PM EDT: AAPL $665.00, -$4.41, -0.67%

• Game demo…
• A5 dual-core processor, 2x faster CPU, 7x faster graphics than previous iPod touch
• Same Retina display as iPhone 5
• Brushed aluminum back
• 88 grams
• 6.1 mm
• Moving onto the new iPod touch…

• Bluetooth
• Lightning connector
• Widescreen movies
• Built-in pedometer
• FM tuner with pause capability
• 5.4mm, 38% thinner than previous iPod nano
• Much bigger 2.5-inch display
• iPod nano (7th generation) “It’s by far the best nano we’ve ever created.”
• iPod nano reinvented (again)
• Apple has sold over 350 million iPods to date

• The new iTunes is “dramatically simplified” and comes in “October.”
• Movies pick up where you left off as you switch between iOS devices, Macs, PCs
• iCould integration: “We’ve built iCloud right into iTunes.”
• New iTunes Store design coming to desktop, too
• 200 million iTunes in the Cloud users
• iTunes Store redesign comes with iOS 6
• 66% of downloads from iOS devices
• 435 million iTunes accounts now
• 26 million songs now in iTunes Store library, 20 billion songs purchased since launch
• Eddy Cue takes stage

• iOS 6 release: September 19
• iPhone 5 pre-orders: Friday the 14th. Ship September 21st in the US, Canada, UK, Germany, France, Australia, Japan, Hong Kong, Singapore

• iPhone 4 with 2-year contract: Free
• iPhone 4S with 2-year contract: US$99
• iPhone 5 pricing with 2-year contract: US$199 for 16GB. $299 for 32GB, $399 for 64GB

• 1:56PM EDT: AAPL $665.14, -$4.55, -0.69%

• By making the screen taller, but not wider, you can still use it comfortably with one hand.
• Jony Ive: “We take changing the iPhone really seriously.”
• iPhone 5 video (Jony Ive, etc.)
• White has alum color back, Black is black anodized alum
• iPhone 5 comes in black and white versions
• Phil Schiller back on stage

• Impressive Siri demo continues…
• Demoing Siri improvements…
• Photo Stream sharing: Subscribe to other peoples’ Photo Streams
• Passbook demo…
• iOS Mail with VIP feature
• Safari with new full-screen view

• 1:43PM EDT: AAPL $668.05, -$7.46, -1.13%

• Forstall: “We’ve also got great satellite imagery.”
• Built-in turn-by-turn demo…
• Scott Forstall on stage showing off new Apple Maps on new iPhone 5 with iOS 6
• Moving to iOS 6

• Slew of new accessories and adapters…
• All digital, 8-signal design, adaptive interface, reversible (easier to use), 80% smaller
• New one is called “Lightning.”
• Old one appeared in 2003. Nine years old
• New Dock Connector…

• HD voice on 20 carriers
• Much improved speakers with “wideband audio”
• iPhone 5 has 3 microphones: Front, bottom, back
• Front-facing camera now 720p, backside illumination
• Video 1080p, improved image stabilization, face detection, take photos while recording video
• Panorama feature now built-in
• Camera: 8 megapixels (3264×2448) with dynamic low light mode, next-gen ISP, much faster capture, f/2.4 aperture, sapphire lens

• Battery life:
– 3G talk – 8 hrs.
– 3G browsing – 8 hrs.
– LTE browsing – 8 hrs.
– Wi-Fi browsing – 10 hrs.
– Video 10 hrs.
– Music – 40 hrs.
– Standby – 225 hrs.

• EA demo: car racing game – head-to-head via Game Center, can se other cars in rear view mirrors – huge graphics improvements

• 1:25PM EDT: AAPL $660.39, +$0.20, +0.03%

• EA Studios game demo…

• 22% smaller than A5 processor
• Everything much faster
• Apple A6 processor: 2X faster CPU, 2X faster graphics
• Wi-Fi 802.11a/b/g/n, dual-channel, up to 150Mbps

• Canada, Asia, Australia, Europe…
• Sprint, AT&T, Verizon in U.S.
• 4G LTE: Single Chip, Single Radio, Dynamic Antenna
• in-cell
• 44% better color saturation

• iPhone 5

• iWork apps upgraded, iMovie, GarageBand upgraded for new display
• Schiller touts one-handed operation: “As you carry your phone it should fit beautifully in your hand.”
• 1136 x 640, 326 ppi
• 4″ diagonal Retina display
• 112 grams, 20% lighter than 4S
• 7.6mm, 18% thinner than iPhone 4S
• Schiller: “It’s made entirely of glass and aluminum.”
• iPhone 5: Leaks were right – taller, two-tone metal back…
• Let’s talk iPhone! Phil Schiller takes stage…

• 400 million iOS devices sold through June 2012
• 250,000 iPad apps currently
• App Store: 700,000 apps now

• Almost all of the Fortune 500 are testing or deploying iPad; investing in custom iOS apps
• iPad accounts for 91% of all the web traffic from tablets
• iPad went from 62% share of tablet market in April-Jun 2011 to 68% in April-June 2012
• Cook: “We are in a post-PC world.”
• 17 million iPad units sold last quarter – more than any PC manufacturer sold of their entire PC line
• Cook: MacBook Pro with Retina display is the best Mac we’ve ever made.
• 7 million copies of OS X Mountain Lion sold since launch

• 83 million visitors to stores last year
• 12 countries, Sweden will make 13 soon
• 380 Apple Retail Stores now open
• Cook: “”Our stores offer the best buying experience and the best customer service on the planet.”
• Cook: “It’s the perfect place to explore and discover Apple’s products.”
• Video of Apple Retail Stores being shown…
• Cook showing off Apple Store Barcelona
• Tim Cook takes stage: “Thank you for coming this morning. We’ve got some really cool stuff to show you.”
• 1:00PM EDT: AAPL $661.00, +$0.41, +0.06%
• Event to begin shortly…
• 12:48PM EDT: AAPL $661.16, +$0.57, +0.09%
• 5:30am PDT: Apple Store currently offline.

– – –

Other sites offering live coverage today include:

• AnandTech
• Engadget
• iMore
• Macworld
• PC Magazine
• SlashGear
• TechzTalk
• TIME Techland
• The Verge

list developing…

122 Comments

        1. SHOVE the shuffle, its JUNK.
          NEW nano is CRAP, too.
          PEOPLE you don’t need yet another MP3 player.

          JUST because Apple new ITUNES wouldn’t run on your old device… don’t be forced to upgrade – it’s a shitty move on Apples part.

          BOOOOOOOOOOOO !!!!! No innovation here. Move on.

      2. lol

        Poor trolls. Every time it’s the same – they declare that Apple is doomed after its latest product unveiling, then watch in horror as Apple dominates. Again.

        The iPhone 5, upgraded in every possible way over the iPhone 4S. Surely that won’t be popular.

        The iPod Nano, upgraded into a mini iPod Touch. Who could possibly want that? I mean, when as anyone ever said to themselves “Boy, I wish the Nano was better?”

        And the iPod Touch nearly as upgraded as the iPhone 5, with Apple hinting that they’re going to focus on it as a handheld gaming device? FLOP OF THE YEAR.

        And their share price is going down? Oh my god. That’s only happened every single time they’ve had a new product announcement, except for literally one time I can remember – I believe it was Steve Jobs’ last appearance.

        Well, that’s it. Obviously the future belongs the Google and Microsoft. Sure, Android is a fractured disaster and Windows Phone is selling like turds, but Apple just screwed up so royally that doesn’t even matter anymore.

        Time to shut it down and give the money back to the shareholders…

        Reply

    2. • 1:56PM EDT: AAPL $665.14, -$4.55, -0.69%
      • 1:43PM EDT: AAPL $668.05, -$7.46, -1.13%
      • 1:25PM EDT: AAPL $660.39, +$0.20, +0.03%
      • 1:00PM EDT: AAPL $661.00, +$0.41, +0.06%
      • 12:48PM EDT: AAPL $661.16, +$0.57, +0.09%

      The great Apple is going down…
      hahahahahaa – hilarious.

      What a shit new iPhone boys.
      Who you selling it to? All the fans who already got milked 700 bucks and a 3 year term.

      Oh iPods they look like Sony. Sue Apple Sony hahahaha WHat happened to rounded corners boys

      Reply

        2. The iPadMini really should have been the new iTouch.
          Plus, why not give the fcuk’n A6 to the new iTouch also.

          Uneventful Apple… prepare to do poorly this year.

      1. Apple fails to excite… booooooooo

        What happened – the innovators are now lacking innovation – eh boys

        hey, lets place Siri button right where Android places its’ voice command. Customers will not see this as being confused – we will call it making clarity when we copy.

        hey… yeah Android notifications works wonderful Steve, can we also copy that… sure lets try

        he, maybe customers do want multi-tasking – but better we not drain our battery or Google will sue use for coping them.

        oh damn, now we won the rights to rounded corners every iPhone will look this way fro years to come – shit

        Ivys, can we make the iPhone 6 even more taller for 2014 – cool thats a good idea – yah – sweet

        And make it fold too once it reaches 12 inches or no one can put it in their pockets. Wowowo innovation. Hi five team.

        Reply

        1. The Nano looks shit too.
          hahaha Ivy’s fails as a designer.

          iTouch looks great, but it should have been the 7″.
          Bad move Apple. hahahahah watch what happens with all this junk on the selves and no one buying it.

        1. Yes Tim Cook is the Ben Stein of CEO product announcements (“Bueller, Bueller…”) and we hope he spreads the wealth (I would LOVE to see Johnny Ives out there) but the true show are the products. Steve Jobs was an added attraction whose style heightened the anticipation but his kind will never be seen again. We were lucky to have had him at all and I am still thrilled to have lived in a time with him around to give us these unforgettable presentations & keynotes – the finest entertainment all year! God Bless Steve Jobs and his enduring memorable charm.

        4. Why do these old men walk around with pressed shirts out of their jeans? They look like idiots with their dress shoes! Cook should look professional and not like a nerdy chump. SJ pulled it off AFTER he came back!

        5. I’ve been saying they need to stop doing the SJ impersonation. It doesn’t look right. It’s like Mr. Burns from the Simpsons pretending to be Steve Jobs.

          I’ve said it before and I’ll say it again. This crew is giving Apple “Old Man Smell.” The company is starting to scare little girls.

        6. I trust nether of you have been to Cupertino, the folks look like this AND worse. Replace the $2000 shirts with bad Hawaiian shirts and flip flops and you get the idea.

          I think the idea is only bozos dress up in a suit and thing this makes them professional. I happen to agree, I’ve know many a well dressed idiot.

      2. Yeah they used to go out of their way to TRY to do live streaming in the days when it was harder to do so and now when they can easily they don’t. Perhaps the service providers asked them not to because of the huge hit they will take now that Apple is so much more popular.

        Reply

      3. They haven’t done that for as long as I can remember.

        Too many factors go into it. I’m sure Apple could pump the video out live and in HD, but who knows what will happen on the receiving end.

        Cell phone providers would be overloaded, people won’t have the latest version of QuickTime, not everyone has a fast enough connection to see the products, or listen to the audio clearly.

        People would then be uploading low res choppy screen recordings all over the net, including the buffering parts.

        Or, Apple can just put a single, perfectly functional video up shortly afterwards.

        Reply

      1. Akamai served Apple well for years and you haven’t seen a server farm until you’ve been to North Carolina.

        You’re a jealous hater Haysoose. You’re a weak-kneed little girl who dropped in to shit herself because you got nothing to contain your putrid venom.

        You go right ahead and feign stupidity. Pretend Apple delivered nothing today. Claim it’s all derivative and none of it is innovative if you like, but after tomorrow’s headlines you’ll look like dick with ears.

        You aren’t a part of the Apple fan club, so you suck my cock haysoose.

        Reply

    4. You are correct sir! There’s a reason why everybody wants to move to our time zone. If I lived back east I’d want to get out too. Cold, dirty, noisy, smelly and just full of people who are full of themselves.

      Reply

      1. Grew up in NYC, live in LA, love them both, but you are only telling half the story.

        New York
        “Cold, dirty, noisy, smelly and just full of people who are full of themselves”

        Los Angeles
        “Hot, dirty, noisy, smelly and just full of people who are full of themselves”

        Reply

        1. Portland, OR:

          Cold, wet, noisy, smelly and just full of people who are full of themselves…and tattoos…and piercings. They think Portland is a world class city, like San Francisco and London, when it’s really just Fresno with bad weather.

        2. Burbank. Not L.A.. A whole different world. Media capital of the world. Got to be where the work is. Los Angeles isn’t perfect that’s for certain. But it beats the hell out of New York City.

      1. The proper reference is GMT. You’re 14 hours behind during standard time, while the Pacific time zone is 8 hours behind, and the Eastern zone is 5 hours behind. Using the Eastern time zone as a reference point just gives New Yorkers even more reason to believe that the world revolves around New York and that the edge of the world is defined by the Appalachians.

        Reply

  8. PREPARE – the immediate reaction by the majority of commenters will be massive disappointment. It will be loudly stated that nothing really new was announced. There will be calls, even at MDN, for changes in the executive team. There will be hand wringing that none of the presenters do what Steve Jobs did at these events.

    Then, people will start buying the new products in large numbers ignoring the Internet pundits.

    Reply

    4. Or, it could go the other way.

      Apple could exude complete confidence, uncheck enthusiasm, and really clever products and the world goes completely nuts over the talent appearing on stage.

      This is the cream of the technological priesthood. Scott Forestall will kill. Today you’ll see a man in his element. He is the ghost of steve jobs.

      Reply

    1. well maybe your president will use the new iPhone with larger screen to ‘see the larger, more accurate panorama and get a clue’ and develop an appropriate posture and reaction to all these ongoing issues

      Reply

      2. Geeeeee wizzzzz! The Middle East is about to explode!? Maybe we should send them a few shiploads of iPhone 5, so they can iPhone5 themselves to death. Bludgeon, knife and strangle each other with iPhone 5s. Put truckloads of them together, and make them explode in one of our Embassies. Hum… How many iPhones do we need to send them for that? Food for thought! Lemme write to Tim Cook and make a suggestion to donate them!

        Reply

    3. Really. I had breakfast this morning, dressed and got to work. I watched the news and am aware of the problems in the world, which sadly I can do little about directly other than vote and perhaps donate to appropriate charities.

      I also checked out MDN for a little light-hearted diversion.

      Should I have stayed in bed and done nothing but fret about all the problems in the world (which are real and important and need to be solved)?

      And, besides that, this is a forum for Mac news. If you don’t want to read about Mac news, may I respectfully suggest that you go elsewhere?

      Reply

    5. Frankly, I’m sick of hearing about the middle east. It’ll always be a powder keg. Religious and cultural hatred will continue. Countries do stupid things. People will die needlessly. This’ll continue for decades to come.

      I have close family members vacationing there (talk about bad timing), so it’s not like I have zero personal stake in the area. But I can’t do anything effective about it. Neither can probably 95% of MDN readers. So it’s not only pointless to worry excessively about it, it’s extra-pointless to do nothing but worry ONLY about it and not focus on the lighter side of life.

      Reply

      1. More like 99.9999999999999999999999999% of us can’t to A THING about it. The guy spooking us with the “new” Middle East about-to-explode story should have his Internet privileges terminated for LIFE!

        Reply

    6. I can remember 60 years ago, sitting and watching Warner Bros. cartoons which always portrayed Middle-Easterners as sword wielding, bloodthirsty zealots out to kill all foreigners and “infidels”. Nothing has changed except the sword as a primary weapon.

      Reply

    7. ” The Middle East is about to explode and people are nattering endlessly about a cell phone?”

      And yet, you came here to natter on about it too.

      Pot, meet kettle. This site is dedicated to Mac news – if you want to discuss world politics – go elsewhere, you nattering nabob.

      Reply

    8. The eastern world, it is explodin’
      Violence flarin’, bullets loading’
      You’re old enough to kill, but not for votin’
      You don’t believe in war, but what’s that gun you’re totin’
      And even the Jordan river has bodies floatin’

      But you tell me over and over and over again, my friend
      Ah, you don’t believe we’re on the eve of destruction

      – Barry Maguire 1965

      Reply

  12. It used to be a joke to say that the comments about the announcements are already written.
    Nowadays it’s just the plain truth.
    Therefore I hope the next iPhone is called “iPhone L” or so and has no relation to those “leaks”.

    Reply

  18. We really need a new iTunes. The whole system feels bolted together, like Legos. Each part is polished up nicely, like an old car outfitted with the latest technology.

    It looks nice from a distance, but when you get up close, there are obvious flaws in the seams.

    This is iTunes. The cost center that skyrocketed right out of the marketplace to become its own market competing with everything else and today could be a dream come true if Forestall delivers a brand new system for merchandising cool.

    iTunes’s metamorphosis could be the everlasting takeaway from today’s event.

    Reply

      1. Three heads and none work right. On a good day, one head will say something profoundly eloquent but then the other two go off on a Turette-induced flow of expletives that would make a sailor cringe, so there’s just no telling with these religious whack jobs.

        Reply

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