“As a company that has honed image-making to a multi-billion-dollar science, Apple has drafted a detailed playbook for its product announcements,” Gross reports. “The stagecraft rarely, if ever, strays from that tried-and-true script.”
Gross reports, “Predictable? Yes. But, boring? Not in the eyes of the hordes of Apple fanatics who will be hanging on every word. Because when perhaps the most secretive company in tech holds an event, everyone thinks they know what’s going to happen — but no one knows exactly what’s going to happen.”
Read more in the full article here.
MacDailyNews Note: As usual, we’ll have live coverage tomorrow at 10am PDT / 1pm EDT along with a list of live coverage sites from around the Web. We’ll put that post up early tomorrow morning.
[Thanks to MacDailyNews Reader "Edward W." for the heads up.]