Jun 19, 2013 - 04:00 PM EDT — AAPL: 423.00 (0.00, +0%) | NASDAQ: 3423.555 (0.00, +0%)

Amazon’s Kindle Fire HD’s default search engine is Microsoft’s Bing, not Google

Friday, September 7, 2012 · 3:37 pm · 24 Comments

“It appears as though Microsoft has landed a nice win for its search engine, Bing,” Jay Yarow reports for The Business Insider.

“Eliane Fiolet at UberGizmo got some hands on time with the Fire HD and mentioned that ‘The search box is powered by Bing,’” Yarow reports. “Previously, Google powered web searches on the Kindle Fire. So, it looks like Microsoft managed to win away this business.”

Yarow reports, “Getting in good with Amazon is another way for Microsoft to win some share in the long run. It’s also another way for Amazon to stick it Google. With the Kindle Fire, it’s using Android to build a new hardware ecosystem that cuts out Google and takes more of the lucrative commercial searches.”

Read more in the full article here.

[Thanks to MacDailyNews Reader "Dan K." for the heads up.]

Categories: News

Tags: Amazon, Amazon Kindle Fire HD, Bing, google, Kindle Fire HD, microsoft, search enigines

Thank You for supporting MacDailyNews!

 Apple 13.3" MacBook Air dual-core Intel Core i7 2.0GHz, 8GB RAM, 512GB Flash Storage, Intel HD Graphics 4000, Mac OS X Lion (Z0ND-20GHZ8GB512) only $2,159.99
 Secret Sale Exclusive for MacMall Valued Customers Only
 Apple 15.4" MacBook Pro (with Retina display) quad-core Intel Core i7 2.3GHz/16GB RAM/256GB FS/IntelHD Graphics4000/OS X Lion (Z0MK-15-2.3-16-256RT) only $2,333.99
 Apple Blowouts: Up to $649 OFF on Last Gen Macs. Prices start at $1,999.99 w/ Free Upgrade to OS X Mountain Lion & Free FedEx Overnight ends 02/08 6:15PM PST.
 Apple 13.3" MacBook Pro dual-core Intel Core i7 2.9GHz, 8GB RAM, 750GB 5400-rpm hard drive, Intel HD Graphics 4000, Ships with Mountain Lion (MD102LL/A) only $1,419.97

Comment Feed

24 Comments

dijonaise

Friday, September 7, 2012 - 3:45 pm · Reply

Such sweet irony and delicious revenge.
auramac

Friday, September 7, 2012 - 3:52 pm · Reply

I prefer Google search. I just don’t like anything else they’ve done.
- Tessellator
  
  Friday, September 7, 2012 - 4:07 pm · Reply
  
  Gooooogle Maps is pretty good as well (arguably the best overall), however I am hopeful that Apple’s new mapping service is as good as we hear it is.
  - HTML5 Gordon
    
    Friday, September 7, 2012 - 6:24 pm · Reply
    
    It is. I’ve been using it for quite a while now, and it is great. I don’t miss Google Maps one bit.
- lawrence
  
  Friday, September 7, 2012 - 4:07 pm · Reply
  
  I usually use Google, but I have been known to Bing every now and then… I need to wean myself off Google. Have begun at the office by changing the default search engines on the office computers, thats a start…
- Arnold Ziffel
  
  Friday, September 7, 2012 - 4:25 pm · Reply
  
  I use Duckduckgo and don’t miss Gurgle one bit.
  - Jeff II
    
    Friday, September 7, 2012 - 5:30 pm · Reply
    
    +1 – absolutely correct.
  - silverhawk1
    
    Friday, September 7, 2012 - 9:47 pm · Reply
    
    Same here.
  - qka
    
    Saturday, September 8, 2012 - 11:04 am · Reply
    
    Ixquick for search.
Sary

Friday, September 7, 2012 - 3:53 pm · Reply

Bing It On, Amazon! ^^
chefpastry

Friday, September 7, 2012 - 4:05 pm · Reply

Hysterical. It would be cool to see even more Android devices go this route.
tbone

Friday, September 7, 2012 - 4:11 pm · Reply

I prefer lycos
chrish1961

Friday, September 7, 2012 - 4:15 pm · Reply

I made Bing my default search engine on my Mac, iPhone, and iPad. I thought it would be a big change, but I hardly notice. No more support to Google from me.
tbone

Friday, September 7, 2012 - 4:16 pm · Reply

I will be loyal to the first search engine that helps me find my car keys.
- Jesse
  
  Friday, September 7, 2012 - 5:32 pm · Reply
  
  Did you check at your local police station? They usually confiscate keys from people googling when they should be driving!
Android is a Money Loser

Friday, September 7, 2012 - 4:30 pm · Reply

goog makes almost no money off android. All the ads and services for Android since 2008 equals 550 m profit (a fraction of iPhone’s single quarterly profit)

In Asia many Android phones run Bidu etc. Other phones around the world are loaded with Bing, Yahoo etc. Many Asian phones like China’s ‘O’ phones don’t even run Android apps

Goog’s strategy is biting it in the azz. It makes more money off iOS than android but pissing off apple has apple slowly cutting Goog off the platform.

And Goog was forced to buy Motorola for 12.5 billion which is YEARS (decades?) of android profits.

all the Activation Numbers Hype is a desperation move to smoke screen investors from asking how Goog is going to make money off the Motorola expenditure and android’s dismal profits…
CupertinJoe

Friday, September 7, 2012 - 5:09 pm · Reply

Beenising Bing on my iPad for last couple of weeks. Great, good voice recognition and seems to show direct links first instead of merchants who sell the item. I like the layout. But Bing’s map search is horrible. I sure hope iOS6 maps are better. Bing shoul be ashamed of their aerial map images. Really suck. BTW I have not seen any rabid politics yet. Where are you nutjobs? We need some rants, doesn’t feel like MDN without them.
- Johnny Tahoe
  
  Friday, September 7, 2012 - 5:34 pm · Reply
  
  I beenising Bing myslef, CupertinJoe (sic). To-morrow, tho, I might beenoss DDG.
Bizlaw

Friday, September 7, 2012 - 5:26 pm · Reply

It’s easy to get in good with Amazon if you’re Microsoft — just write a big enough check to have Bing be the default search engine!
- silverhawk1
  
  Friday, September 7, 2012 - 9:50 pm · Reply
  
  Exactly. Bing is what will make the new fire into a break even proposition.
NHL

Friday, September 7, 2012 - 5:54 pm · Reply

Yahoo has been my search engine for the last 6 months or so. Love it.
HTML5 Gordon

Friday, September 7, 2012 - 6:26 pm · Reply

You have to love that Amazon took Google’s “open” Android, created their own fork of it, blocked the Google Play store from the device, and now has replaced them as the default search provider. I love it.
Maddog

Saturday, September 8, 2012 - 12:16 pm · Reply

This is good news. I’ve completely moved to Bing myself. Don’t miss Google’s search at all.
Brian

Thursday, November 15, 2012 - 8:28 pm · Reply

Most likely Microsoft made a larger offer to Amazon to get default search rights on the Kindle Fire than Apple did. In 2011, Apple made over $1 billion for having Google as the default search engine in Safari. Microsoft probably didn’t have to pay this much, but it was probably a hefty sum.