“To do that it has to work with a variety of partners to fill them with good content,” Yarow writes. “To get that content Apple has to negotiate with companies that are wary of Apple. And this is where Jobs will be truly missed.”
Yarow writes, “Without Jobs’ reality distortion field, or his star power Apple has been struggling to land deals with cable companies to make Apple TV a reality. Eddy Cue, the Apple executive who is in charge of negotiations with cable companies, is no Steve Jobs. Getting a meeting with Cue is not the same as getting a meeting with Jobs, who was the arguably the most important businessman since Henry Ford.”
Read more in the full article here.
Apple TV: Talks bog down with media companies, no new TV product this year, sources say – September 6, 2012
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Apple’s iTV project may not be so revolutionary; virtually impossible for Apple to offer a la carte channels – August 16, 2012