“Apple Inc. invited the media to a product announcement Sept. 12 at which it is widely expected to announce a new iPhone,” Jessica E. Vascellaro reports for The Wall Street Journal.

“The email invitation had a few subtle hints. It read ‘It’s almost here’ on a white background with a big number 12 that casts a shadow of the number five,” Vascellaro reports. “That’s likely an allusion to the probability that the device, which follows the iPhone 4S, will be called the iPhone 5.”

Vascellaro reports, “Apple faces pressure for the device to be a hit. The iPhone is the main driver of the company’s business, and corporate results rise and fall based on the iPhone’s sales. Apple chalked up disappointing iPhone sales last quarter, in part because potential customers were holding out for a new device, an indication of how critical product launches are for the company.”

Apple Inc.'s invitation to September 12th special media event

Apple Inc.’s invitation to September 12th special media event

“At the same time, a slew of new smartphones from Samsung Electronics Co. and others have recently hit the market and garnered strong reviews,” Vascellaro reports. “In the second quarter, Android smartphones accounted for 68% of global smartphone shipments, compared with just 17% for the iPhone, according to IDC.”

Read more in the full article here.

MacDailyNews Take: We hereby guarandamntee that iPhone 5 will be a hit. In fact, iPhone 5 will be the biggest, most successful smartphone launch of all time, just like every iPhone model before it. iCal us.

No pressure, Apple.

Related article:
It’s official: Apple invites media to iPhone 5 special event on September 12 – September 4, 2012