“One week before the Sept. 12 special event at which Apple is expected to unveil the next iPhone, there is almost nothing about the new device that hasn’t already been widely — and brazenly — published,” Philip Elmer-DeWitt reports for Fortune.

iMore‘s Rene Ritchie, whose iPhone leaks were better and more detailed than anybody else’s this product cycle, published an iPhone 5 round-up Wednesday that included links to specs, photos and even a video,” P.E.D. reports. “Has Apple given up trying to control the leaks? It certainly seems that way.”

P.E.D. reports,” Steve Jobs, who staged product launches like Broadway shows, hated leaks and the bloggers who profited from them. Tim Cook, despite a promise to ‘double down’ on secrecy, seems content to let them ride. Reader Jim Neal suggests that the new CEO may have decided that allowing the tech press to build up expectations in advance of a product announcement is a good marketing strategy — even if it gives competitors a target to aim for. Or, Neal suggests, Cook may be even better at misdirection that his predecessor was.”

Read more in the full article here.

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