“As shocking and sad and unsettling as the news was at the time, the actual hand-off was seamless, considering chief operating officer Tim Cook was already seven months into his second stint as interim CEO,” Nesto reports. “Even so, the doubts were many and the concerns were plentiful, as loyal consumers, devoted employees, and beholden investors were forced to acknowledge that things would never be the same. After all, no one could ever replace Steve Jobs.”
Nesto reports, “‘What stands out is how little stands out,’ says Adam Lashinsky, author of Inside Apple and senior editor at large for FORTUNE. ‘It’s been a year of continuation of everything Apple had been doing in the previous two years,’ he adds in the attached video, pointing out that the real measure of the Cook era won’t begin until a brand new product category is launched that is as ‘mind-blowingly revolutionary as the last few.’ …In the meantime, Lashinsky characterizes Cook’s tenure as being a caretaker of the ‘rocket ship company’ he inherited from his former boss”
Read more in the full article here.
MacDailyNews Take: Caretaker CEO? We’ll know for sure sometime next year (word has it that Jobs provided significant input on iPhone 5, approved of the idea of an iPad mini, and told his biographer that he had “cracked” TV, so this round of upcoming products can’t be attributed solely to Tim Cook’s Apple.).
5 things Apple has done since Tim Cook took over as Apple CEO – August 23, 2012
Enderle: The king is dead. Can Samsung slay Apple and steal its crown? – August 18, 2012
Steve Jobs resigns as CEO of Apple; Tim Cook named CEO, Jobs elected Chairman of the Board – August 24, 2011