“Barclays’ Ben Reitzes talks Apple TV in a note out today, writing that the company’s talks with cable providers likely means that it is pushing toward ‘a software-driven ecosystem linked to iTunes,’ even if its goal of a fully integrated TV is farther off,” Teresa Rivas reports for Barron’s.

“He notes that this kind of set-top box approach isn’t without its challenges, but ‘we expect Apple to eventually link iPads, iPhones and Macs with iTunes in the living room,'” Rivas reports. “As for Apple’s new title as world’s most valuable company, Reitzes writes that investors have been piling into the shares, grateful that the new iPhone 5 seems to be on track for next month’s launch, skirting potential problem areas. ‘We believe investors are willing to look through near-term weakness in Macs, iPhones and even the new iPad for the upside in the holiday quarter.'”

Much more in the full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]