“Denial, anger, bargaining, depression, and acceptance – Apple’s 5 stages of enterprise grief are still in its first stage. As you recall, the company lost out to Microsoft in the eighties by its lack of enterprise understanding. Sadly, it appears to be déjà vu all over again,” Mark Fidelman writes for Forbes.

“Apple’s enterprise philosophy seems to consist of one sentence, ‘I’ll sell you anything you want as long as it’s for the consumer.’ Why Apple hasn’t learned from its history lessons is something they’ll need to take up with its shareholders in the future,” Fidelman writes. “For now, they are still drunk from the success of their mobile products.”

Fidelman writes, “For Microsoft, the history lesson seems to be that if you don’t get your enterprise strategy right you won’t get your financials right, which is why they don’t believe the view that Apple has found the magic formula of forcing IT departments to accept its products without so much as a phone call. While Apple’s strategy appears to be working in the short term, it will soon fall victim to either a Microsoft, IBM or Google focus on creating holistic enterprise experiences with devices and software.”

Full article here.

MacDailyNews Take: BYOD is not a passing fad, it is the future of enterprise computing. The reign of the IT doofus is over. Fidelman is wrong.

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